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Keep up with the latest marketing news, updates, tips and tricks

June 16, 2020

0

Business and Entrepreneurism

Remote Work Tools To Help You Thrive While Working From Home

In the past two months, business owners and employees have had to adapt to working remotely. The probability is high that even after we have a vaccine, there will be a paradigm shift. More of us are going to be ...

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March 9, 2020

0

Website Design

Website Costs and How To Choose A Website Designer

When considering a website build or refresh cost is, of course, one of the factors involved in the decision of who to hire. But as you’ll see below, cost should not be the primary criteria for who to choose to ...

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November 25, 2019

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SEO - Search Engine Optimization

Free Local SEO Report

Many businesses struggle to know what their current marketing agency is actually doing and how those activities are effecting their online presence.  We hear your pain and seek to bring the fresh air of transparent reporting to our clients.  To ...

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November 14, 2019

1

Online Reputation Management

Missing Google Reviews

Google Reviews are powerful, not only do they lend credibility to your business, but they have been proven to move customers through their buying journey.  For many businesses its very difficult to get your customers to leave reviews online, and ...

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October 23, 2019

0

Content Marketing

8 Great Types of Content Marketing for Local Businesses

You know that content marketing is still king. In fact, it’s the marketing fuel your business requires for rapid growth, and that’s unlikely to change and that means that it’s your job to create and share the types of content ...

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August 16, 2019

1

Marketing Measurement

The 5 Simple Marketing Metrics You Should Know

Marketing? Marketing Metrics? When you’re running a business, it’s easy to become overwhelmed with everything you need to do. A lot of business owners look at marketing as an afterthought. They’re focused on other things. That attitude’s a common one ...

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August 11, 2019

1

SEO - Search Engine Optimization

Voice-Search Has Changed How Customers Find Your Business

Voice-Search Has Changed How Customers Search For Your Business – Here’s What You Need to Know Voice-search is everywhere these days. You’ve heard about it before, but it’s long past time to think of it is something to worry about ...

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May 1, 2019

2

Email Marketing

5 Email Lead Capture Strategies

5 SURE-FIRE STRATEGIES TO CAPTURE EMAIL LEADS Email marketing is old school. Sort of like the kind of corded phone that hangs on your kitchen wall or a dial-up modem.  If that’s your thinking, then you are missing out on ...

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January 25, 2019

0

Marketing Outsourcing

7 Reasons Why You Should Outsource Your Marketing To An Agency

Marketing continues to get more complex and the speed at which it changes is breathtaking. Hiring a team to do marketing seems like the obvious choice for many business owners, but you have options. More than ever the idea of ...

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January 10, 2019

1

SEO - Search Engine Optimization

Does Your SEO Need A Doctor? These 3 FREE SEO Scans Will Help!

It's been said that 'Knowledge Is Power', with that in mind you're knowledge and power will grow through these 3 Free SEO Scans. Marketing has become a complex mashup of strategies, tactics, and technologies and is in a state of ...

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January 7, 2019

0

Content Marketing

How To Attract More Customers with Content Marketing

5 Ways Content Marketing Can Drive More Leads Online marketers talk about driving customers more than your average Uber driver – and who can blame them? Traffic is income, or at least it is if you do your job. If ...

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December 21, 2018

0

Marketing Strategy, Marketing

Top 10 Marketing Activities for 2020

The Top 10 Marketing Activities for 2020 Maybe you had an amazing year, maybe you didn't but you're determined the coming year will be different... better.  If you're like most businesses now is the time of year you take stock ...

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Marketing Guides For Small Business Podcast

Marketing Guides Podcast

  • The One Marketing Strategy You Need in 2026
  • How to Escape From Random Acts of Marketing in 2026
  • Local Search Ranking Factors for 2026
  • Special Guest Emma Rainville - Marketing Magic Meets Operational Mastery: Turning Leads into Loyal Clients
  • Is your website sabotaging your marketing success?

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Within 2-3 months our online presence, reach, and leads easily increased by 4-5X.


Steve Dickie, smiling professional from Electrical Elite Inc., representing client success in online marketing strategies and lead generation.

Steve Dickie

Electrical Elite Inc.

We've experienced more leads, more revenue, and more new patients consistently month in and month out since working with Outsourced Marketing Inc.

Dr. Jesse Chai, Bradford Family Dentistry, smiling in a white coat, promoting accessible marketing strategies for dental practices.

Dr. Jesse Chai

Bradford Family Dentistry

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Measuring Marketing Effectiveness

Effective marketing requires data-driven insights to assess performance and make informed decisions. By tracking key metrics, such as website traffic, lead generation, and conversion rates, businesses can identify opportunities for improvement and optimize their marketing strategies.

Regularly reviewing marketing analytics can reveal which channels and campaigns are driving the most valuable results. This data-driven approach enables businesses to allocate resources more efficiently, focus on high-performing tactics, and make better-informed marketing investments.

Leveraging Content Marketing

Content marketing is a powerful tool for establishing thought leadership, engaging your target audience, and driving organic traffic to your website. By creating valuable, informative content that addresses your customers' pain points and questions, you can position your business as a trusted authority in your industry.

Developing a content calendar, optimizing content for search engines, and promoting your content across multiple channels can help you reach a wider audience and build long-term relationships with your customers. Effective content marketing can also support lead generation and conversion efforts.

Integrating Social Media

Social media platforms offer businesses a unique opportunity to connect with their target audience, build brand awareness, and foster customer engagement. By developing a strategic social media presence, businesses can share relevant content, respond to customer inquiries, and participate in industry conversations.

Leveraging social media analytics to understand your audience's preferences and behavior can help you create more effective social media campaigns, optimize your content, and measure the impact of your social media efforts on your overall marketing objectives.

Personalized Customer Experiences

In today's competitive landscape, businesses must strive to deliver personalized customer experiences that exceed expectations and build loyalty. By understanding your customers' preferences, behaviors, and pain points, you can tailor your marketing messaging, product offerings, and customer service to better meet their needs.

Implementing customer relationship management (CRM) tools, segmenting your audience, and leveraging data-driven insights can help you create more personalized and engaging customer experiences, which can lead to increased customer satisfaction, retention, and advocacy.