Use AI to Work Smarter — Not Just Faster
AI is changing marketing.
But most businesses don’t know how to use it effectively.
We help you implement AI in a strategic way - improving efficiency, automating processes, and enhancing your marketing results.
Practical AI implementation
Integrated with your marketing system
Focused on real results
Most Businesses Are Either Ignoring AI — Or Using It Wrong
Right now, businesses are:
- Overwhelmed by AI tools
- Using AI without strategy
- Producing low-quality content
- Missing real opportunities
The result? Confusion, inconsistency, and wasted potential.
AI Is Powerful — When It’s Used Within a Strategy
AI is not a replacement for strategy.
It’s a tool that enhances your marketing.
When used correctly, AI helps you:
But without strategy, it creates noise - not results.
What Are AI Marketing Services?
AI marketing involves using artificial intelligence to automate, optimize, and enhance your marketing efforts.
This can include:
But the real value comes from how it’s applied.
Our AI Marketing Services Include
What You’ll Get
Not just AI tools — smarter marketing.
Here’s How Our AI Marketing Services Work
STEP 1
Discovery Call
STEP 2
Identify opportunities for AI
STEP 3
Align with your strategy
STEP 4
Implement tools and workflows, optimize & scale
Is AI Marketing Right for You?
IDEAL FOR:
NOT IDEAL FOR:
Maximize Your Results
AI marketing works best when integrated with:
- SEO strategy
- Content marketing
- Paid advertising
- Website and conversion optimization
- Marketing strategy blueprint
- Fractional CMO leadership
This is where it creates real impact.
Ready to Use AI the Right Way in Your Marketing?
Let’s build smarter systems that improve your results.
Meet Your AI Marketing Guide
Ian Cantle is the Founder of Outsourced Marketing - and your strategic marketing partner. With 20+ years of experience, he helps small to medium-sized businesses turn scattered marketing into clear, measurable growth.
A bestselling author, podcast host, and certified Duct Tape Marketing consultant, Ian is known for simplifying strategy and focusing on what actually drives results.
No fluff. No guesswork. Just a proven system to attract better leads and grow revenue, and take your business to the next level.
Ready to grow? Book a FREE Discovery Call with Ian today.
What is AI marketing?
AI marketing uses artificial intelligence to automate, optimize, and improve marketing processes, campaigns, and customer interactions.
Can AI replace marketing professionals?
No. AI enhances marketing but does not replace strategy, creativity, or decision-making.
Is AI marketing worth it for small businesses?
Yes. AI can help small businesses save time, improve efficiency, and scale their marketing efforts.
What are the risks of using AI in marketing?
Without proper strategy, AI can lead to low-quality content, inconsistent messaging, and ineffective campaigns.
What makes your AI marketing approach different?
We focus on strategy first — ensuring AI is used to enhance your overall marketing system, not replace it.
What are AI Marketing Services?
AI Marketing Services use Artificial Intelligence tools and technologies to optimize marketing efforts. These services automate repetitive tasks, analyze large datasets to derive actionable insights, and improve customer engagement through personalized interactions. Examples include AI-powered chatbots, voice assistants, automated content generation, and social media tools. By integrating AI with traditional marketing strategies, businesses can operate more efficiently, enhance customer experiences, and achieve better results. The true power of our AI Marketing Services comes from the power of Outsourced Marketing's Marketing Team Expertise combined with Artificial Intelligence Tools.
How do AI Marketing Services work with the Engagement Engine CRM?
The Engagement Engine CRM connects some of our AI Marketing Services, creating a centralized hub for managing customer data and marketing automation. This integration ensures that every customer interaction—whether it’s through a chatbot, email, social media messaging, or voice assistant—is logged and utilized to improve engagement. For example, an AI chatbot can collect user preferences, which are then used to personalize email campaigns via the CRM. This creates a seamless and consistent customer journey.
Can small businesses benefit from AI Marketing Services?
Absolutely. AI tools and our AI Marketing Services are scalable and can be customized to fit businesses of all sizes. For small businesses, AI can automate tasks like customer support, social media posting, and email marketing, which might otherwise require significant time and resources. By adopting AI Marketing Services, small businesses can compete with larger companies without needing a massive marketing budget.
What is the cost of using AI Marketing Services?
AI Marketing Services are cost-effective compared to traditional methods, as they reduce some of the manual labor and increase the efficiency of marketing campaigns. The cost varies depending on the services chosen but is generally offset by the improved ROI through better targeting, engagement, and conversion rates.