Remarketing Advertising (Retargeting)
Remarketing Advertising, what is it? We've all experienced that curious experience where we've visited a website for a product and then it seems like ads for that product keep popping up everywhere we go. This isn't a coincidence, it's called remarketing advertising and it can be a powerful tool in your marketing arsenal.
How Remarketing works
When visitors come to your website they will be tagged by the website with a cookie that will then tell advertising platforms that they have visited your website. It then allows you to leverage a broad advertising network to present these website visitors with your ads on a huge array of websites. The result is that this can continue to keep you top of mind after they've left your website so that as they continue their buying journey you don't fall off the radar.
Remarketing is a great compliment to other advertising
Generally we don't use Remarketing as the only advertising strategy as we want to first drive prospects to your website and then follow them with remarketing ads. With this in mind, Remarketing is a fantastic compliment to Google Pay-per-click Advertising and Facebook Advertising and we see fantastic results when this integrated approach is leveraged.
Remarketing services that make it easy for you
As with all our services our goal is to make it easy for you to implement Remarketing into your strategic marketing. With this in mind our remarketing experts will develop a strategic plan for you, design the ads and copy, and even create the landing pages that will create the highest conversions. We make remarketing easy for you!
Ready to learn how we can help you achieve your marketing goals with Remarketing Advertising, book a discover call now...
You’re Losing Leads Every Day - Remarketing Brings Them Back
Most visitors don’t convert the first time they visit your website. That doesn’t mean they’re not interested.
It means they need more time, trust, and reminders. Remarketing advertising allows you to reconnect with those visitors — and turn missed opportunities into real leads.
Re-engage high-intent visitors
Increase conversions
Maximize your existing traffic
Most Businesses Lose 90%+ of Their Website Traffic
You work hard to:
- Get traffic from SEO
- Pay for ads
- Build awareness
But then… visitors leave - and never come back
Without remarketing:
That’s a massive missed opportunity.
Remarketing Turns Lost Traffic Into Opportunities
Remarketing (also called retargeting) is a form of advertising that targets users based on their previous behaviour - such as visiting your website or viewing specific pages.
When someone visits your site:
- They’re tagged (pixel/cookie)
- You can show them ads later
- You stay top of mind
This dramatically increases the chance they come back and convert.
IDEAL FOR:
What Is Remarketing Advertising?
Remarketing allows you to show targeted ads to people who have already interacted with your business — even after they leave your website.
Instead of targeting cold audiences:
You’re targeting people who already know you
This makes remarketing:
It’s one of the most powerful tools in digital marketing.
Our Remarketing Services Include
What You’ll Get With Retargeting
Not just more traffic - more results.
Here’s How Our Remarketing Service Works
STEP 1
Discovery Call
STEP 2
Add tracking (pixels/cookies)
STEP 3
Build remarketing audiences & Targeted Ad Campaigns
STEP 4
Track, optimize and scale
Remarketing improves results over time.
Is Remarketing Right for You?
IDEAL FOR:
NOT IDEAL FOR:
Maximize Your Results
Remarketing is most effective when combined with:
- Google Ads (PPC)
- Facebook & Instagram Ads
- SEO & traffic generation
- Website & landing pages
- Marketing strategy blueprint
- Fractional CMO leadership
This is where it becomes powerful.
Meet Your Remarketing Expert Guide
Ian Cantle is the Founder of Outsourced Marketing - and your strategic marketing partner. With 20+ years of experience, he helps small to medium-sized businesses turn scattered marketing into clear, measurable growth.
A bestselling author, podcast host, and certified Duct Tape Marketing consultant, Ian is known for simplifying strategy and focusing on what actually drives results.
No fluff. No guesswork. Just a proven system to attract better leads and grow revenue, and take your business to the next level.
Ready to grow? Book a FREE Discovery Call with Ian today.
Ready to Turn Lost Visitors Into Paying Customers?
Let’s build remarketing campaigns that bring people back - and turn interest into action.
Frequently Asked Questions
What is remarketing advertising?
Remarketing is a strategy that allows you to show ads to people who have already visited your website or interacted with your business.
Does remarketing actually work?
Yes. Remarketing typically increases conversion rates because it targets users who already showed interest.
How long do remarketing campaigns take to work?
You can start seeing results quickly, but performance improves as campaigns are optimized over time.
Do I need a lot of traffic for remarketing?
You need some traffic, but even moderate traffic can produce strong results when remarketing is used properly.
Where do remarketing ads appear?
Remarketing ads can appear on Google Display Network, YouTube, Facebook, Instagram, and other platforms.
What makes your remarketing approach different?
We focus on strategy first — aligning remarketing with your overall marketing system to maximize ROI.