Stop Wasting Money on Ads That Don’t Convert

Running ads is easy.
Getting results is not.

We build and manage paid advertising campaigns that are designed to generate leads, not just clicks.

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Strategy-first campaigns

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Conversion-focused approach

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Conversion-focused approach

Most Businesses Lose Money on Paid Advertising

Many businesses run ads and:

  • Get clicks but no leads
  • Target the wrong audience
  • Don’t track conversions properly
  • Have no clear strategy

The result? Wasted ad spend and frustration.

Paid Advertising Works — When It’s Done Right

PPC isn’t just about running ads.

It’s about building a system that connects:

  • Targeting
  • Messaging
  • Landing pages
  • Tracking
  • Optimization

When done properly, paid advertising becomes a predictable lead generation system.

What Are PPC & Online Advertising Services?

PPC (Pay-Per-Click) advertising allows your business to appear at the top of search engines and social platforms.

You only pay when someone clicks your ad.

But success depends on:

  • Strategy
  • Targeting
  • Messaging
  • Landing pages
  • Optimization

That’s what turns ad spend into ROI.

Our PPC & Online Advertising Services Include

Google Ads
(Search & Display)

Capture high-intent traffic actively searching for your services.

Social Media Advertising

Reach and convert your ideal audience on platforms like Facebook, Instagram and TikTok.

Remarketing Campaigns

Re-engage visitors who didn’t convert the first time.

Landing Page Optimization

Ensure your traffic converts into leads.

Conversion Tracking Setup

Track exactly what’s working and where leads come from.

Ongoing Optimization & Reporting

Continuously improve performance and ROI.

What You’ll Get

  • More qualified leads
  • Better return on ad spend
  • Clear visibility into performance
  • A scalable lead generation system

Not just ads — results.

How Our Fractional CMO Process Works

STEP 1

Discovery Call

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STEP 2

Audit your current ads (or market)

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STEP 3

Build & Launch a campaign strategy

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STEP 4

Track, optimize & improve, and scale

Meet Your Strategic Advertising Guide

Ian Cantle is the Founder of Outsourced Marketing - and your strategic marketing partner. With 20+ years of experience, he helps small to medium-sized businesses turn scattered marketing into clear, measurable growth.

A bestselling author, podcast host, and certified Duct Tape Marketing consultant, Ian is known for simplifying strategy and focusing on what actually drives results.

No fluff. No guesswork. Just a proven system to attract better leads and grow revenue, and take your business to the next level.

Ready to grow? Book a FREE Discovery Call with Ian today.

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Is PPC Right for You?

IDEAL FOR:

  • You want faster lead generation
  • You have a budget to invest
  • You want measurable results

NOT IDEAL FOR:

  • You expect instant profitability with no testing
  • You don’t have a conversion-focused website

Maximize Your Results

For best results, PPC should align with:

  • Website design & landing pages
  • SEO strategy
  • Content & messaging
  • Marketing strategy blueprint
  • Fractional CMO leadership

This is how you maximize ROI.

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Ready for Strategic Marketing Leadership?

Let’s bring clarity, direction, and results to your marketing.

Book a Discovery Call Now!

Frequently Asked Questions - Online Advertising

How much should I spend on Google Ads?

Your budget depends on your industry, competition, and goals. We help determine the right level of investment based on expected return.

How quickly will I see results from PPC?

PPC can generate traffic and leads quickly, often within days of launching campaigns, though optimization improves results over time.

Do you manage Google Ads and social ads?

Yes. We manage both search and social advertising campaigns depending on your goals.

What’s the difference between PPC and SEO?

PPC delivers immediate traffic through paid ads, while SEO builds long-term organic visibility.

Do I need a landing page for PPC?

Yes. A strong landing page significantly improves conversion rates and ROI.

How do you track results?

We set up conversion tracking to measure leads, calls, and key actions so you can see exactly what’s working.


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