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“Hey Google, where’s the closest spot for amazing tacos?” “Alexa, what time does the hardware store open on 3rd Street?” Sound familiar? That’s because voice search is no longer a “nice-to-have” in your marketing toolbox—it’s a critical shift that’s changing ...
Big brands seem to have it all: massive budgets, teams of specialists, and endless resources. But here’s the secret: small businesses have the upper hand where it matters most—community connection, agility, and the ability to deliver personalized experiences. In the ...
The holiday season is the biggest revenue-driving opportunity of the year for local businesses. Customers are primed to shop, celebrate, and seek out the best deals—but with so many businesses vying for attention, standing out takes more than a basic ...
The holidays are a critical time for small businesses, but creating an effective marketing campaign doesn’t have to drain your budget. With a little creativity and strategic thinking, you can attract more customers, build goodwill, and increase sales without spending ...
After 20 years in email marketing, we’ve seen it all—lists that fizzle out, email campaigns that flop, and businesses that think their email list is beyond saving. But what happens when your list goes quiet—and your emails seem to disappear ...
AI—it sounds like something reserved for big tech companies and Silicon Valley, right? But here’s the truth: AI has never been more accessible for local business owners. And while you might hear about chatbots, automated emails, and “smart” analytics in ...
As the buzz of back-to-school season fills the air, local businesses have a unique opportunity to engage an important demographic: parents and teachers preparing for the new school year. This time is perfect for launching thoughtful back-to-school promotion ideas that ...
Content marketing has evolved significantly over the past few years, but one truth remains: content is still king. For small business owners, creating enough engaging content to hit those marketing goals can feel like a tall order. But don’t worry—the ...
In today’s world, if your business isn’t online, it’s invisible. Diving into digital marketing feels like a no-brainer for local businesses aiming to get noticed. The DIY route tempts many with its promise of control and the vast sea of ...
In today’s world, where every local business is trying to shout louder than the next, there’s a secret weapon that cuts through the noise: testimonial marketing. This isn’t just about collecting nice words from customers; it’s about sharing real stories ...
As we roll into 2024, the online world is buzzing with changes, and it’s a wild ride for businesses trying to keep up. Nowadays, your website is a whole lot more than just an online brochure – it’s the frontline ...
Updated December 22, 2023 AI is no longer relegated to the science fiction section. Businesses worldwide are discovering new ways to increase engagement and elevate customer experience with AI. Over the next five years, 85 percent of consumer relationships with ...
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