This article looks at seven types of content for small businesses to focus on right now to generate engagement amongst their target audience.A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have ...

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In general terms, if you can’t measure a marketing activity then you shouldn’t be doing it. Without the ability to measure success you have no way to know if you’re improving or helping your business. The good news is that ...

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Google continues to double down on Google Business Profile on a consistent basis by adding new features, updating existing features, and growing the ways it attracts interested buyers to help them find the information they’re looking for. As you know, ...

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Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and ...

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You’ve heard the old adage… You have 6 seconds to convince a website visitor that yours is the website they’ve been searching for – before they hit that back button. So keeping your website up to date is no longer ...

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When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to market your business ...

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Every website wants some love from Google. However there are certain things Google hates. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that ...

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There’s no denying that email marketing is effective, but it only works if you have an email list of qualified and engaged subscribers who are eager to read your content. Sounds easy, right? A lot of businesses have email lists ...

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This home remodeling marketing case study is where we share a real story about a client, the challenges they faced, what we uncovered, the solutions and recommendations we made, and the results of implementing those recommendations. In this case study, ...

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Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest ...

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Whether you’re a Star Wars fan or not, you’ve probably heard the term Jedi Mind Trick. Maybe you’ve wished it were a real thing that you could harness – for good, of course – and use in your marketing. I’ve ...

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Have you been sleeping on YouTube marketing? If your answer is yes, you’re not alone. It’s easy to dismiss YouTube as the place where teenagers and young adults make silly content, whether they’re sampling weird fast food mashups or doing ...

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