This home remodeling marketing case study is where we share a real story about a client, the challenges they faced, what we uncovered, the solutions and recommendations we made, and the results of implementing those recommendations. In this case study, ...

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Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest ...

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Whether you’re a Star Wars fan or not, you’ve probably heard the term Jedi Mind Trick. Maybe you’ve wished it were a real thing that you could harness – for good, of course – and use in your marketing. I’ve ...

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Have you been sleeping on YouTube marketing? If your answer is yes, you’re not alone. It’s easy to dismiss YouTube as the place where teenagers and young adults make silly content, whether they’re sampling weird fast food mashups or doing ...

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When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, ...

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Direct Response Marketing Campaigns That Deliver Results There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are ill-conceived and poorly executed. When that ...

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Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever. That is a fantasy. Unsubscribes are a ...

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We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time-consuming and can feel like a pointless exercise if we’re forced to keep at it for long. For a business owner, ...

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There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent, and believing them can hurt your business. So, let’s ...

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You want to connect with local customers who are in the market for the services you provide. You’ve probably spent some time optimizing your website. You may have paid for Google Ads. But if you’re not focusing on Google Local ...

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For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers of excellence they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the ...

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Is your email open rate low? If the answer is yes, then it may be because your bulk emails are being marked as spam. Nobody likes spam. Once your emails are flagged, they’re far more likely to miss your subscribers’ ...

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