Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and ...

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You’ve heard the old adage… You have 6 seconds to convince a website visitor that yours is the website they’ve been searching for – before they hit that back button. So keeping your website up to date is no longer ...

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When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to market your business ...

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Every website wants some love from Google. However there are certain things Google hates. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that ...

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There’s no denying that email marketing is effective, but it only works if you have an email list of qualified and engaged subscribers who are eager to read your content. Sounds easy, right? A lot of businesses have email lists ...

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This home remodeling marketing case study is where we share a real story about a client, the challenges they faced, what we uncovered, the solutions and recommendations we made, and the results of implementing those recommendations. In this case study, ...

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Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest ...

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Whether you’re a Star Wars fan or not, you’ve probably heard the term Jedi Mind Trick. Maybe you’ve wished it were a real thing that you could harness – for good, of course – and use in your marketing. I’ve ...

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Have you been sleeping on YouTube marketing? If your answer is yes, you’re not alone. It’s easy to dismiss YouTube as the place where teenagers and young adults make silly content, whether they’re sampling weird fast food mashups or doing ...

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When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, ...

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Direct Response Marketing Campaigns That Deliver Results There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are ill-conceived and poorly executed. When that ...

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Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever. That is a fantasy. Unsubscribes are a ...

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