All posts by Ian Cantle | President, Chief Marketing Strategist | Outsourced Marketing Inc.

The 5 Simple Marketing Metrics You Should Know

Marketing? Marketing Metrics? When you’re running a business, it’s easy to become overwhelmed with everything you need to do. A lot of business owners look at marketing as an afterthought. They’re

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Voice-Search Has Changed How Customers Find Your Business

Voice-Search Has Changed How Customers Search For Your Business – Here’s What You Need to Know Voice-search is everywhere these days. You’ve heard about it before, but it’s long past time to

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5 Email Lead Capture Strategies

5 SURE-FIRE STRATEGIES TO CAPTURE EMAIL LEADS Email marketing is old school. Sort of like the kind of corded phone that hangs on your kitchen wall or a dial-up modem.  If that’s your

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7 Reasons Why You Should Outsource Your Marketing To An Agency

Marketing continues to get more complex and the speed at which it changes is breathtaking. Hiring a team to do marketing seems like the obvious choice for many business owners, but you have options. More

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Does Your SEO Need A Doctor? These 3 SEO Scans Will Help!

It's been said that 'Knowledge Is Power', with that in mind you're knowledge and power will grow through these 3 Free SEO Scans. Marketing has become a complex mashup of strategies, tactics, and technologies

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How To Attract More Customers with Content Marketing

5 Ways Content Marketing Can Drive More Leads Online marketers talk about driving customers more than your average Uber driver – and who can blame them? Traffic is income, or at least it is if you

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Top 10 Marketing Activities for 2019

The Top 10 Marketing Activities for 2019 Maybe you had an amazing year, maybe you didn't but you're determined the coming year will be different... better.  If you're like most businesses now

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The Top Website Usability Tools List

The Top Website Usability Tools List Website usability is vital for SEO and for converting visitors into customers.  It’s not enough to rely on your own feelings about the website you need unbiased

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Remarketing Infographic – What is it? How Does it Work?

Maybe you’ve heard of remarketing advertising but aren’t really sure what it is, how it works, and how it would benefit your business. This remarketing infographic will provide answers to all

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Can Reviews Affect Your SEO Rankings?

Can Reviews Affect Your SEO Rankings? Do reviews affect your SEO rankings?  How do they affect your SEO rankings?  What can your business do to benefit from more and better reviews?  You already know

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