All posts by Ian Cantle | President, Chief Marketing Strategist | Outsourced Marketing Inc.

Remote Work Tools To Help You Thrive While Working From Home

In the past two months, business owners and employees have had to adapt to working remotely. The probability is high that even after we have a vaccine, there will be a paradigm shift. More of us are going

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Website Costs and How To Choose A Website Designer

When considering a website build or refresh cost is, of course, one of the factors involved in the decision of who to hire. But as you’ll see below, cost should not be the primary criteria for who

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Free Local SEO Report

Many businesses struggle to know what their current marketing agency is actually doing and how those activities are effecting their online presence.  We hear your pain and seek to bring the fresh

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Missing Google Reviews

Google Reviews are powerful, not only do they lend credibility to your business, but they have been proven to move customers through their buying journey.  For many businesses its very difficult to

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8 Great Types of Content Marketing for Local Businesses

You know that content marketing is still king. In fact it’s the marketing fuel your business requires for rapid growth, and that’s unlikely to change and that means that it’s your job to create and

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The 5 Simple Marketing Metrics You Should Know

Marketing? Marketing Metrics? When you’re running a business, it’s easy to become overwhelmed with everything you need to do. A lot of business owners look at marketing as an afterthought. They’re

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Voice-Search Has Changed How Customers Find Your Business

Voice-Search Has Changed How Customers Search For Your Business – Here’s What You Need to Know Voice-search is everywhere these days. You’ve heard about it before, but it’s long past time to

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5 Email Lead Capture Strategies

5 SURE-FIRE STRATEGIES TO CAPTURE EMAIL LEADS Email marketing is old school. Sort of like the kind of corded phone that hangs on your kitchen wall or a dial-up modem.  If that’s your

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7 Reasons Why You Should Outsource Your Marketing To An Agency

Marketing continues to get more complex and the speed at which it changes is breathtaking. Hiring a team to do marketing seems like the obvious choice for many business owners, but you have options. More

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Does Your SEO Need A Doctor? These 3 FREE SEO Scans Will Help!

It's been said that 'Knowledge Is Power', with that in mind you're knowledge and power will grow through these 3 Free SEO Scans. Marketing has become a complex mashup of strategies, tactics, and technologies

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