SEO - Search Engine Optimization Services
Every business today understands how important it is to rank higher on search engines. However not everybody realizes that if you're not on the first page, and even in the top four results than you practically don't exist on search engines. The stats are so against you if your business isn't showing up on page one of search engines that you might as well not even be there. So what's a business to do?
Search engine optimization is the science of doing the right things on your web pages and the right things outside of your website that helps search engines see you as a relevant search result for the terms that your target audience are using. We take a systematic approach to helping you rank higher on search engines. Your business doesn't stand still, nor does your target audience, search engines, or your competition. For this reason it's important that you see SEO as an ongoing process rather than a one-time project or all the progress you make initially will be lost.
To rank highly on search engines you absolutely have to know what terms your ideal customers are using when they search for your product or service. You need to know how they search today and what the trends are for the near future.
The results of the keyword research will be used all throughout your SEO strategy and even beyond. This research also provides the framework for your social media strategies and content development strategies.
Website SEO Optimizations
Your website is your online property that search engines will direct traffic to. It is the only real estate that you actually own on the internet. We start Search Engine Optimizations on your website and create a clear roadmap of what needs to be done and when.
Our Website optimizations check-off everything required to ensure search engines see your website as relevant for all of the top keywords you want to rank for.
Search engines today are extremely sophisticated. They've learned that to serve up the most relevant search results they need to draw information from more than just your website. For this reason you have to have an off-site SEO strategy that creates expertly optimized profiles on third-party directories, and creates back-links authoritative websites.
Our systematic process ensures that your business is properly listed on the directories that mean the most to search engines and that an appropriate backlink strategy is employed.
Content Development Plan
The Keyword Research will drive the content development process that will create searched-for and engaging content that will be found by search engines and resonate with your target audience.
The ongoing development of relevant content ensures that the search engines see ongoing growth of content and also positions you to rank higher for particular keywords that you want to steal from your competition. We produce blog posts, infographics, whitepapers, sales sheets and more to help you rank higher.
SEO Analytics and Reporting
SEO has a lot of moving parts and we as your agency will ensure that we are on top of every detail, but we also want you to know exactly how things are going. With this in mind we provide transparent reporting to our clients through live dashboards and reports delivered regularly to your inbox. We also schedule monthly or quarterly reviews with you to walk you through the details and provide insights and recommendations so you can maximize your SEO investment.