Maybe you had an amazing year, maybe you didn't but you're determined the coming year will be different... better. If you're like most businesses now is the time of year you take stock of the past year. It's a time to look at your accomplishments and challenges, and create a plan for the upcoming year. Having a plan is vital to your success. If you're not sure what that plan should look like, here are The Top 10 Marketing Activities for 2019 for your business.
Marketing is a vital part of your business, but it's often relegated to a silo that stands on its own. The truth is marketing weaves through almost every area of your business, and if it isn't, you're missing out on opportunities. One definition I really like is from John Jantsch, author of Duct Tape Marketing. John defines marketing as: Getting someone, who has a need, to know, like and trust you. John expands this simple funnel into his Marketing Hourglass where marketing continues the conversation through the full customer experience of: Know, Like, Trust, Try, Buy, Repeat, and Refer. This is important to note because your businesses job of connecting with prospects and customers is never over.
To take your business to the next level in 2019 you need to focus on core strategic marketing activities.
If you've made it to the end of 'The Top 10 Marketing Activities for 2019', you may be thinking that this list is quite imposing, especially if you're a small business. But don't fret, you have at your disposal some of the best marketers on the planet to guide you, cheer on your success, and do the work for you if that's what you want. Kudos to you for investing in your future by reading this article, now its time for action. If you think you would benefit from our team building out a marketing plan or by doing the grunt work for you, let's schedule a discovery call.
Ian Cantle is the President and Marketing Strategist at Outsourced Marketing. His 20+ years in marketing and communications in a variety of industries has provided him with a unique perspective on what works and what doesn't in Marketing. Ian founded Outsourced Marketing to fill a gap in the marketplace between businesses and sound marketing strategies and marketing systems. His goal is to take the mystery out of marketing and show business owners how a systematic approach to their marketing can provide exceptional results while easing the burden on them. Want to discover the Outsourced Marketing difference, book a free discovery call or call us at 905-251-8178.