Initial Marketing Strategy & Plan

At the core of any successful marketing effort is a well-thought-out strategy. We begin with in-depth research to understand your business, industry, competitors, and customers. This ensures we set the right goals and create a targeted plan to meet them.

Here’s What You Get:

• Discovery and strategy sessions 1 to 2 (virtual)
• Total Online Presence Audit (more info below)
• Comprehensive ideal client persona development
• Competitive landscape analysis
• Core marketing message and positioning document

Benefits to Your Business: With a clear marketing strategy, you align your efforts, improve focus, and ensure that every marketing dollar spent drives growth. This strategic foundation will guide all future marketing efforts, ensuring long-term success.  Imagine the clarity your business will have knowing exactly what marketing strategies to implement to achieve your goals!

The Total Online Presence Audit is a comprehensive evaluation of your business’s digital footprint, aimed at identifying strengths, weaknesses, and growth opportunities across your entire online presence. Whether it’s your website, social media, or overall SEO performance, this audit provides an in-depth analysis that helps you understand where you stand in the digital marketplace. The insights gained will guide you in making informed decisions to increase your visibility, engagement, and lead conversions, giving you the competitive edge to grow your business.

What You Get with the Total Online Presence Audit:

• Website SEO Analysis: A thorough review of your website’s SEO, focusing on keyword performance, on-page optimization, mobile-friendliness, and overall technical health.
• Google Business Profile Review: Assessment of your Google Business Profile with tips for optimizing it to improve local search rankings and Google Maps visibility.
• Social Media Audit: Analysis of your business’s social media channels, including engagement metrics, follower growth, and content strategy recommendations.
• Content Review: Evaluation of your website’s blog posts, videos, and other content for SEO optimization and relevance to your target audience.
• Competitor Analysis: A side-by-side comparison with your top competitors, revealing gaps and potential opportunities for you to outperform them in digital marketing.
• Online Reputation Assessment: A review of your online reviews, feedback, and reputation management strategies to help you maintain a positive and trustworthy image.
• And much more...

Benefits to Your Business
The Total Online Presence Audit provides actionable insights into how your business is performing online and reveals critical opportunities to improve your visibility and digital impact. With a clear understanding of your strengths and areas for improvement, you’ll be able to attract more potential customers, optimize your marketing budget, and make data-driven decisions that result in higher conversions and revenue. This audit provides benchmarks and insights that help shape your Strategy First Blueprint.

Content is key to connecting with your audience and it's the fuel that drives your marketing and SEO success, and it all starts with understanding what your ideal customers are searching for. Our keyword content plan identifies the top search terms and phrases that will help attract the right clients to your website. 

Here’s What You Get:

• A list of high-performing, relevant keywords.
• Keyword themes that focus on content and SEO opportunities.
• A content plan that has a bigger purpose in mind... to create high quality, strategic content that can be used for long format, high value content creation such as ebooks.

Benefits to Your Business: 
The Keyword Content Plan provides you with clarity on what keywords are most important, what content the business needs to create in order to rank well for the most impactful keywords that your ideal customers use to search for you, your products and services. It will help business to start appearing in more search results, driving higher visibility and attracting qualified leads actively searching for your services.  This plan is vital for a powerful and effective SEO strategy.

Consistency in content is crucial for keeping your audience engaged. Our editorial calendar helps ensure your content is timely, relevant, and aligns with your marketing strategy.  It is a tool that your Outsourced Marketing Team will use to ensure the right content is produced in priority sequence and a way to ensure we're accountable to you for timely delivery.

Here’s What You Get:

• A content plan for the upcoming quarter.
• Calendar prioritized for maximum effect.
• Lead capture content upgrade plan.
• Coordination of content themes across platforms.

Benefits to Your Business:
A well-organized content calendar ensures your business has a continuous stream of engaging content that keeps your audience interested and helps you build authority in your industry.  It is also a tool that provides you with a snapshot of what's being done and when.

Mapping the customer journey is essential to guiding prospects through their buying journey—from becoming aware of your brand to becoming loyal advocates.  The Marketing Hourglass is a robust framework that defines and aligns all your marketing efforts into the context of how we encourage prospective customers through their buying decision to hire you.

Here’s What You Get:

• Creation of a customer journey map called The Marketing Hourglass (know, like, trust, try, buy, repeat, refer).
• Identification of touchpoints and content for each stage.
• Reveals what the prospect needs at any time and what your business needs to provide to streamline their buying decision.

Benefits to Your Business:
This structured approach will help you attract and nurture leads at every stage, increasing your chances of converting them into loyal customers and advocates for your brand.

Your website is the digital face of your business, it's the only online property that you truly own.  And it's the most powerful signal to Google and your prospective customers of who you are, what you do, and why they should choose you over the competition. We ensure it’s performing at its best through a comprehensive audit and optimization process, enhancing SEO, engagement, and conversions.

Here’s What You Get:

• In-depth website audit where we look at it technically, from an SEO perspective, and from a user conversion standpoint.
• Recommendations for SEO, user engagement, and conversion improvements.

Benefits to Your Business:
By optimizing your website, you’ll see improved search rankings, better user engagement, and increased leads and conversions.  Even though we will rebuild your website in the next step, this optimization often provides key learning we can use and also provides immediate benefit for creating online ranking momentum.

A Full Website Rebuild is the cornerstone of achieving exceptional SEO performance and refining your customer acquisition process. At Outsourced Marketing, we design, develop, and create fresh content that elevates your website to the next level. Whether built on WordPress or Duda, your new website will be optimized for user experience, SEO, and lead conversion, making it easier than ever to attract, engage, and convert visitors into loyal customers. While WordPress offers flexibility, Duda shines with lower maintenance needs, fewer technical issues, and streamlined updates. We highly recommend Duda for businesses looking for a hassle-free experience, but we are also highly proficient in WordPress and will build your site on either platform. The first year of hosting is included in the rebuild, ensuring a seamless transition to your new, high-performing site.

What You Get with a Full Website Rebuild:

• Custom Website Design: A visually stunning, professionally designed website tailored to your brand, ensuring a seamless user experience and mobile-friendly design.
• SEO Optimization: Complete SEO integration, from optimized site structure to keyword-targeted content, ensuring your site begins improving on search engines from day one.
• Lead Conversion Optimization: A focus on customer acquisition, with strategic placement of calls to action (CTAs), landing pages, and lead generation forms to maximize conversions.
• Fresh, SEO-Optimized Content: Professional copywriting that engages visitors and ranks well for your industry’s most important keywords.
• Duda or WordPress Build: Choose between the low-maintenance ease of Duda or the robust flexibility of WordPress—whichever platform suits your business needs best.
• First Year Hosting Included: Enjoy seamless hosting for your new site with the first year of hosting included in the package.

Benefits to Your Business
Rebuilding your website on Duda or WordPress provides your business with a powerful tool for attracting and converting visitors. The SEO-optimized structure, fresh content, and enhanced lead generation capabilities will dramatically increase your site’s visibility and effectiveness. By investing in a Full Website Rebuild, you’re setting the foundation for long-term SEO success and improved customer acquisition, ultimately driving higher traffic, better user engagement, and increased sales.

Fresh content is vital for ranking on Google, and it provides valuable content that can be shared on Social Media and through email marketing.  Blogging is an effective way to educate your audience, improve SEO, and position your business as a leader in your industry.

Here’s What You Get:

• Two 700-1,000 word blog posts per month, professionally written and edited.
• SEO-optimized, informative content based on your keyword plan.

Benefits to Your Business:
Regular blog posts and content creation will boost your search engine rankings and keep your customers informed, helping you build trust and authority.  It provides a constant flow of new information you can share with interested parties.

Social media is an important element of your businesses visibility in the marketplace.  We’ll optimize your social media profiles, create custom designed 'on-brand' visuals, and keep your social media profiles active and engaging with regular updates that position your business as an industry leader.

Here’s What You Get:

• Professional templates that align with your brand and elevate your social posts.
• 20 professionally created social media posts per month across the channels where your ideal customers spend time: Facebook, Instagram, Twitter, LinkedIn, and others.

Benefits to Your Business:
Consistent social media activity increases brand awareness, drives traffic to your website, and engages your audience.

Did you know that email marketing has an average ROI of over 4,500%?  It's true, and when leveraged responsibly email has the potential to elevate your marketing to new levels.  Email marketing is one of the most effective ways to nurture leads and maintain relationships with existing customers.

Here’s What You Get:

• Professionaly designed email newsletter.
• Monthly professionally written email newsletter.
• Incorporation of valuable content into your email newsletter for brand positioning. 
• All email campaigns are delivered via The Engagement Engine email and marketing automation platform to maximize deliverability and nurturing.

Benefits to Your Business:
Email marketing helps you stay top-of-mind with prospects and customers, nurturing relationships and generating repeat business.

Online citations and directories are powerful tools for local businesses to help build backlinks and support your SEO. We register your business on hundreds of directory platforms, ensure your profiles are fully optimized, consistent, and visible across all relevant platforms. 

Here’s What You Get:

• Ongoing directory profile citation registration, creation and management.
• Ongoing optimization of local and industry directories.

Benefits to Your Business:
Well-maintained directory profiles improve your search engine rankings and make it easier for potential customers to find and trust your business.

Your online reputation is vital to attracting and converting prospective customers.  Positive online reviews are crucial for building trust and credibility with new customers. We’ll set up a system to help you proactively gather and manage reviews from your satisfied customers. 

Here’s What You Get:

• Customized Review Funnel System.
• Google reviews page integration on your website.
• Monitoring of online reviews.
• Our team will respond to reviews and collaborate with you and your team should a negative review happen.

Benefits to Your Business:
A strong collection of positive reviews improves your reputation and boosts your visibility in local search rankings, making it easier to attract new clients.  We equip your business with a proven system of turning satisfied customers into great online reviews and maximizing their use to prove you deliver what you promise.

Our advertising plan and online ads management ensures your business is reaching the right people with targeted ads that generate high-quality leads.  We will help you select the best platform to use to target your ideal customers, create the campaigns, ad copy, landing pages if required, and launch and continuously monitor and optimize your campaigns to gain maximum ROI.

Here’s What You Get:

• Tailored online advertising plan to target your ideal customers.
• Selection of ideal platforms to reach prospects.
• Campaign recommendations across Google Ads, social media, and more (ad spend additional).
• Ongoing monitoring and ROI maximization optimization.

Benefits to Your Business:
An effective ad strategy will drive more qualified traffic to your website, increasing leads and conversions.

Note: this program includes ad management up-to an ad spend of $999 (directly billed by the ad platforms). Should you wish to spend more on ads we offer a very budget friendly tiered management fee structure to cover the additional management needs.

Search Engine Optimization (SEO) is the foundation for driving organic traffic to your website.  Organic traffic provides a significantly higher ROI than paid ads and is very beneficial for the long-term sustainability of your businesses lead flow. As SEO experts who have won awards for our results, we perform ongoing optimizations to ensure your website stays at the top of search results.

Here’s What You Get:

• Initial SEO benchmarking and bulk improvements.
• Ongoing monitoring of SEO performance.
• Monthly expert SEO enhancements.
• On-page and off-page SEO strategies.

Benefits to Your Business:
Your business will rank higher in search results, attracting more qualified traffic without the need for paid ads.  Your Outsourced Marketing Team is focused on ranking your website higher for the keywords that matter most to your business and will provide the most significant boost to attracting your ideal customers.

Converting website visitors into leads requires a solid system in place. We help you implement a lead conversion system designed to maximize your sales efforts.

Here’s What You Get:

• Review of your current sales process and sales materials (digital and traditional) and provide expert recommendations on improving your process and materials.
• Align your online strategies to better support your sales process and reduce friction for prospective customers.
• Recommendations on how to leverage CRM and Marketing Automation System (Engagement Engine) to nurture more prospects to become customers.

Benefits to Your Business:
A streamlined conversion system ensures more website visitors and prospects to turn into paying customers, improving your marketing ROI.  Having an expert marketing team review your process will provide additional insights.

First impressions matter. We’ll review your current onboarding process of customers and create a plan for a new customer kit to welcome and onboard your clients in an elevated manner.

Here’s What You Get:

• Review of your current customer onboarding process.
• Recommendations for improving your customoer onboarding process.
• Custom welcome kit for new clients (design and printing additional).  We'll provide the plan and can facilitate the design and printing if required.

Benefits to Your Business:
The new customer kit creates a strong initial impression, improving client satisfaction and retention.  High tier businesses leverage new customer kits and exceptional onboarding to reduce 'buyers remorse' and launch the relationship with energy.

Tracking the right metrics is key to understanding the impact of your marketing efforts. We provide you with a custom dashboard to monitor your success.

Here’s What You Get:

• A real-time executive dashboard tracking your marketing Key Performance Indicators (KPI's) that align with your goals.
• Clear ROI reporting.

Benefits to Your Business:
With clear visibility into your marketing performance, you can make informed decisions that drive growth and improve ROI.

Our Monthly Marketing Insights Report Walkthrough is a personalized, detailed video where we guide your practice through the performance data of your dental marketing efforts. In this walkthrough, we analyze key metrics, such as website traffic, client acquisition, lead generation, SEO performance, and social media engagement. We take the time to explain how each of these metrics ties into your overall marketing strategy, highlighting both successes and areas that need improvement.

Benefits to Your Practice:

• Data-Driven Decisions: Gain clarity on what’s working and what’s not, so you can make informed decisions for your business.
• Optimization: Understand which marketing tactics are bringing in clients and how to optimize underperforming areas.
• Growth-Focused: We help you see the bigger picture and provide recommendations to improve long-term customer acquisition and retention.
• Transparency: No more guessing where your marketing dollars are going. You’ll have complete visibility into the effectiveness of your campaigns.
• Ongoing Support: Get actionable insights to continually refine your marketing efforts, ensuring sustainable growth for your business.

This report provides a roadmap to achieve your businesses goals with real-time data, ensuring your marketing strategy is always aligned with your business objectives.

We don't do meetings for the sake of doing meetings - your time is more valuable than that!  However, our Adhoc Marketing Touchpoint Meetings are designed to provide your business with the flexibility to connect with our marketing experts whenever you need additional support, guidance, or deeper insights into your marketing strategy. Whether you want to discuss the recommendations from our Monthly Marketing Insights Report Walkthrough Video, troubleshoot a specific marketing challenge, or brainstorm new ideas for growth, we make ourselves available to help you. These meetings are tailored entirely to your needs, allowing us to address any questions, provide clarity on strategies, or dig deeper into key metrics and performance data to ensure you’re fully equipped to make informed decisions.

What You Get with Adhoc Marketing Touchpoint Meetings:

• Schedule As Required: These aren't standing meetings, they're scheduled when you feel you need them to maximize your time and reduce meetings in your life.
• Direct Access to Marketing Experts: One-on-one access to our team of marketing professionals, ready to answer any questions or provide additional clarity on your marketing strategies.
• Custom Agenda: The meeting is fully driven by your needs—whether you want to revisit a previous marketing report, explore new tactics, or dive into a specific marketing challenge, we’re here to help.
• Deeper Dive into Insights: If there are elements from your Monthly Marketing Insights Report that you want to explore further, we’ll go into detail to ensure you fully understand the data and the steps we’re recommending.
• Strategic Brainstorming: These meetings offer an opportunity to think creatively about new marketing opportunities, campaigns, or tactics to help elevate your business’s success.

Benefits to Your Business
The Adhoc Marketing Touchpoint Meetings ensure that your business receives the hands-on support needed to maximize the success of your marketing efforts. These flexible, client-driven meetings empower you to get the answers and insights you need, without waiting for a scheduled report or review. Whether you’re looking to pivot your marketing strategy, solve an immediate challenge, or simply gain a clearer understanding of what’s driving your results, these meetings keep you aligned and confident in your marketing approach. With the ability to discuss anything marketing-related in real-time, you’re always equipped to make smart, timely decisions that benefit your business.

Our Bi-Annual Marketing Optimization & Planning Meetings are comprehensive reviews and strategy sessions held every six months to ensure your marketing efforts are progressing as planned. These meetings offer a thorough evaluation of the progress, results, and return on investment (ROI) achieved in the previous six months. It’s also a critical time to explore additional recommendations, adjust strategies if needed, and ensure alignment on upcoming marketing initiatives. This is a key opportunity for your team to communicate new business objectives, challenges, or needs so we can adapt your marketing plan to best support your evolving goals. Ultimately, these sessions provide clear direction and approval for the next six months of marketing activities.

What You Get with Bi-Annual Marketing Optimization & Planning Meetings:

• Comprehensive Progress Review: We’ll dive into the marketing successes, challenges, and lessons learned over the past six months, using data and performance insights to guide our conversation.
• Strategy Tweaks & Adjustments: If any parts of the current marketing plan need adjustment based on performance data or evolving business goals, we’ll present new ideas and recommendations to ensure ongoing success.
• Future Planning: We will map out the marketing initiatives for the next six months, including key campaigns, content creation, SEO work, advertising strategies, and more. We aim to gain approval from your team to move forward on specific projects.
• Open Client Input: This is an ideal time for you to share any new business needs, marketing challenges, or goals that have emerged since our last review. Your input is key in shaping how we best support your business moving forward.

Benefits to Your Business
The Bi-Annual Marketing Optimization & Planning Meetings are essential to keeping your marketing efforts aligned with your business’s ever-changing needs. These sessions provide a clear and objective overview of what’s working and what needs to be adjusted, ensuring that your marketing investments are yielding the best possible results. It’s also an opportunity to pivot strategies based on real-time data, market trends, or shifts in your business model. By planning out the next six months in these meetings, you’ll have a clear roadmap of marketing activities, ensuring that your marketing team is always ahead of the curve, with approvals in place to execute effectively. These meetings ultimately drive a cohesive and forward-thinking marketing approach, empowering your business to stay competitive and responsive to industry changes.