Google Reviews are powerful, not only do they lend credibility to your business, but they have been proven to move customers through their buying journey. For many businesses its very difficult to get your customers to leave reviews online, and many businesses have discovered that they are now missing Google Reviews. Poof, they’re just gone, never to return.
It’s unfortunate but true, it’s not a myth, some Google Reviews have disappeared! So if you’re a business that has noticed this past year that your review count (the number of Google Reviews) has dropped, you’re not alone. Across the globe businesses have started to notice that something has changed with their reviews.
In the summer of 2019 Google, in an effort to further clean up old fake reviews enacted a new algorithm that was designed to clean-up these fake reviews. Unfortunately, not only did it do a pretty good job of cleaning up these fake reviews, but it also accidentally removed other legitimate reviews.
The chances of getting those legit reviews back is very slim. History suggests that Google will not roll-back this algorithmic change as it has accomplished its goal of removing fake reviews, even though it inadvertently removed a small percentage of real reviews as well. So, no, you probably won’t see them return, so you need to move on, get over it, and take proactive steps.
This is time-consuming and tedious, but you can have a junior member of your team, or a Virtual Assistant do this on your behalf. Every month have a team member copy your latest reviews over to a new platform, a Word document, your website, anywhere that you can retain them in case further Google Reviews go missing.
This is even more important than the previous step, you must, must, must be proactive in asking customers for reviews. The statistics are staggering. Only 6% of Satisfied Customers leave a review without prompting. Yes, you heard that correctly – only 6%. But over 90% of consumers value online reviews. So you as a business owner owe it to yourself to be proactive in asking for reviews.
Processes are vital for businesses. You know this well. Your business has numerous processes and systems that ensure you treat your customers well, that you deliver the product or service professionally and consistently. You also need a system to consistently ask your satisfied customers to review your business in an ongoing manner. We have a proven solution that does this. If you’re ready to put your reviews on autopilot, check out our Review Funnel System.
Ian Cantle is the President and Marketing Strategist at Outsourced Marketing. His 20+ years in marketing and communications in a variety of industries has provided him with a unique perspective on what works and what doesn't in Marketing. Ian founded Outsourced Marketing to fill a gap in the marketplace between businesses and sound marketing strategies and marketing systems. His goal is to take the mystery out of marketing and show business owners how a systematic approach to their marketing can provide exceptional results while easing the burden on them. Want to discover the Outsourced Marketing difference, book a free discovery call or call us at 905-251-8178.