​We Help You Overcome Your Biggest Marketing Challenges

Every business no matter what size faces significant marketing challenges.  Marketing today is a complex mix of strategies and tactics that unless you have the skills, experience, and resources will encounter difficulties getting the results you want.  But great results are available and waiting for you, all you need to do is find the right marketing partner to help you reach them.

Outsourced Marketing is uniquely qualified to help you navigate these often complex and confusing waters.  We not only help businesses like yours develop the strategic plan to reach your audience but we also have a host of services to implement the plan on your behalf.  This free's you and your team to focus on what you do best instead of getting caught in the weeds.

Let's explore the top three marketing challenges businesses face today and how we've helped businesses just like yours.

CHALLENGE 1. We lack the marketing expertise to get the results we want

Like most business people you've probably spent a lot of time trying to figure out marketing.  How does social media work, and how can I leverage it for my business.  How does SEO work and how can I get my business ranked higher so we get more traffic to our website.  Oh and while we're talking about websites, once I get traffic there, how do I convert visitors to customers?  And the list goes on.

One of the most formidable marketing challenges faced by businesses today is a lack of expertise.​  It's hard enough to reach a level of adeptness in one area, but then you find out that it converges with another technology or marketing strategy and you lose hope that you'll ever conquer this beast.  You're not alone, and I'm please to say that our clients don't even need to worry about this anymore.  We essentially free them from this struggle because they hand it off to us.

At Outsourced Marketing we retain expertise in the following areas so that our customers don't have to:​

How can we carry expertise in all these areas yet keep our prices so affordable for our clients?  The answer is simple, we are a scalable, distributed organization who hires only the best experts, when we need them.  This reduces overhead and keeps us lean while still providing the best service to our clients.

CHALLENGE 2. We need a marketing system to consistently do the right things

Every business can benefit from a marketing system within their business, but few businesses even know what a marketing system is.  Most businesses have system's within their business that help things run smoothely by creating a systematic process by which things are done.  This results in consistent delivery of services and products.  If you're a baker you have a systematic approach to making wedding cakes, and a refined process for onboarding new customers.  The same is true in marketing.

Marketing your business effectively  is a lot like a vehicle, it requires a host of moving parts and the expertise to not only put it together but also keep it working at it's optimal levels, all with the end result of driving you to your business goals.  A marketing system is what brings all those strategies and tactics into a beautiful and effective well-oiled machine.

It's common knowledge in the marketing industry that the only way to get maximum output from every marketing strategy and tactic is to integrate them together with all the other marketing activities.  There is virtually nothing in marketing that stands on its own today.  So if you want to maximize your return on marketing investment you need to invest in a marketing system that create consistent results for you month in and month out.

CHALLENGE 3. We don't have a strategic marketing plan to guide our decision making

One of the biggest symptoms we encounter today as marketing consultants is the endless chasing of the latest shiny marketing object.  Businesses jump from marketing tactic to tactic without any overarching marketing plan to guide their efforts.  We've seen the damage this can result in, but the worst part of this is the opportunities lost.   But there's a better way - Strategy 1st.

​A Strategic Marketing Plan isn't just an end result, it's not just a document that you create and then place on a shelf, it's a living document that guides your daily marketing efforts so that they produce the best results possible.  As with everything we do, we take a systematic process of working with our clients to create a strategic marketing plan and roadmap that ultimately helps them reach their business objectives and goals.

During this process we perform competitive research, we interview your best customers, we perform online keyword research to understand how your ideal customers search for you, then we collaboratively develop a marketing plan that incorporates the following elements: