September 23

0 comments

Home Remodeling Marketing Case Study

By Ian Cantle | President, Chief Marketing Strategist | Outsourced Marketing Inc.

September 23, 2021


This home remodeling marketing case study is where we share a real story about a client, the challenges they faced, what we uncovered, the solutions and recommendations we made, and the results of implementing those recommendations.

In this case study, we share how we were able to help a home exterior remodeling business dramatically increase their results from their marketing investment. By starting with strategy, creating a plan, and executing the plan each and every month with expertise, we’ve been able to increase their leads by 131% which converted into 56% more in-home quoting opportunities.

Let’s jump into the details so you get a better idea of what we did and what the results are for the client. While reading this case study, consider what this type of approach and results would mean to you and your business.

Home-Remodeling-Marketing-Case-Study Home Services

BUSINESS AND CIRCUMSTANCES

  • Successful family-owned home services brand.
  • Intense competition in their most lucrative products and services.
  • They had worked with a Marketing Agency but were unhappy with the relationship and results.
CASE STUDY PROBLEMS AND SITUATION

IDENTIFYING THE PROBLEM(S)

  • Google rankings were not good, they were not doing well against their competition.
  • Google Ads – they were spending a lot of money on ads but not seeing as high a return as expected.
  • They were looking for a new marketing partner with greater strategic expertise to take them to the next level.
  • They wanted a marketing partner with particular expertise in SEO, Google Ads, Lead Generation, and Reviews.
CASE STUDY ROOT CAUSES

UNCOVERING THE ROOT CAUSE(S)

  • We performed an in-depth Total Online Presence Audit which uncovered low-hanging fruit and root causes of low performance.
  • Reviewed their SEO vs. Competitors and found plenty of room for improvement.
  • Reviewed their Google Ads vs. Competitors and found room for improvement.

CREATING & PRESENTING SOLUTIONS

CASE STUDY IDEATION AND PLAN
  • Presented an Integrated Marketing approach that aligned all of their marketing efforts.
  • Presented immediate fixes that would improve SEO and Google Ads.
  • Presented a comprehensive plan for continuous growth for the business and in SEO, Google Ads and Social Media.
CASE STUDY RESULTS

RESULTS WE WERE ABLE TO ACHIEVE

  • 608% increase in SEO (organic) traffic to the website.
  • 25,099 more organic visitors (even during COVID).
  • Ads: Doubled CTR & Reduced CPC by almost half.
  • The business has grown so much that they have been on a hiring trend for the last 12 months.
  • But here are the metrics that really gets our client excited:
    • 2020 Qualified Sales Leads grew by 26% (even though they were impacted by COVID)
    • 2021 Qualified Sales Leads currently outperforming 2020 by 53%

DETAILS OF HOW WE’VE ACHIEVED THESE AMAZING RESULTS

  • Total Online Presence Audit
  • Strategy First Blueprint
    • Created a clear difference
    • Developed a marketing calendar and social media calendar
    • Determined key success metrics with the client
  • In-depth Keyword Research & Competitive Analysis
  • Implemented a Marketing System – The Marketing Catalyst Package
    • Monthly blog post including topic selection, writing, editing, publishing, graphic design
    • Monthly Email Marketing
    • Monthly Social Media Marketing
    • Ongoing review funnel system strategy to proactively turn happy customers into great online reviews
    • Monthly SEO optimizations
  • Google Ads Management and Optimization
    • Auditing Google Ads Campaigns
    • Restructuring Google Ads Campaigns to create greater effectiveness
    • Monthly Google Ads optimizations, ads creation, and refinement
  • Powerful & Insightful Reporting
    • Monthly reporting delivered as a video walkthrough by our experts that presents what was accomplished, what the results are, and opportunities for the client to invest their marketing dollars further

Want To Experience Results Like This In Your Business?

We’d love to help you, and the results in this case study are indicative of all the clients we work with.

Prior to working together we always determine if we’re the right fit for your business and your business is the right fit for us. It’s the only way we can A) Produce an exceptionally high return on your marketing investment, and B) Become your long-term marketing partner and an extension of your team. To discover if we’re the right fit, simply book a discovery call today.

About the author

Ian Cantle is the President and Marketing Strategist at Outsourced Marketing. His 20+ years in marketing and communications in a variety of industries have provided him with a unique perspective on what works and what doesn't in marketing. Ian founded Outsourced Marketing to fill a gap in the marketplace between businesses and sound marketing strategies and marketing systems. His goal is to take the mystery out of marketing and show business owners how a systematic approach to their marketing can provide exceptional results while easing the burden on them. Ian has also co-authored the book 'Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour' that provides local businesses with an unfair competitive advantage, available on Amazon. Want to discover the Outsourced Marketing difference? Book a free discovery call or call us at 905-251-8178.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Get The Answers You Need To Make Wise Marketing Decisions & Transform Your Businesses