June 9

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Online Reputation Management System

By Ian Cantle | President, Chief Marketing Strategist | Outsourced Marketing Inc.

June 9, 2016


Online Reputation Management System

Not sure online reputation management is important?  Let’s consider a common scenario that you may relate to.  You’ve been building your business by surpassing customers expectations and creating a great customer experience. Most of your customers have a positive feeling in their hearts about your business, but there’s been a few circumstances with where you just couldn’t win. Up to this point you haven’t worried about online ratings and reviews, but you were just informed that there’s a scathing review on Google. You go and check it out and are stunned by the venom in the review and the one star rating, and not being tech savvy you’re unsure of how to fix this situation.

You’re not alone, many businesses are finding Online Reputation Management an unfamiliar and uncomfortable space. Luckily business like Outsourced Marketing are taking the lead to help you leverage online ratings and reviews to not only overcome poor reviews, but actively own the space so that you stand out more than your competition.

Below are some of the most common questions we encounter about Online Reputation Management, Ratings and Reviews, and how we can help businesses like yours get great reviews and drive traffic to your website.

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What is Online Reputation Management?

Online Reputation Management is a systematic approach to ensuring that people perceive your business positively through online ratings and reviews. It takes a proactive approach to managing your online reputation, leveraging great reviews across SEO, Social Media, and your website, and equips you with a process for handling unhappy reviews without them impacting your online reputation.

Why Online Reputation Management Matters to You

  • Buyers Love Them – People are more likely to buy from a company who has positive reviews. Statistics show that online reviews impact peoples buying decisions.
  • People Trust Them – People trust online reviews as much as their friends and family.  80% of people trust online reviews as much as they do their family and friends.
  • SEO – Online reviews are a key component in being found online and standing out from the rest. Google loves Google – if your business doesn’t have Google reviews it will impact your search engine rankings. If you don’t have reviews on Facebook it will impact how people perceive you. Ratings and reviews not only help you get found, but they also make your business stand out more. People are more likely to click on your listing if you have a high star rating.
  • Reduce Bad Review Impact – The more positive reviews you have displace the negative ones and diminish their influence. There are strategies for having poor reviews removed, however one of the best strategies for lessening their impact is to simply overwhelm them with positive reviews.

Why You Need An Online Reputation Management System

  • Be Proactive – Often consumers are just happy to have received good service and they move on from the experience without thinking to share it with others.  Our Online Reputation Management System changes this so that you get more positive reviews – fast!
  • Unhappy people review more often than happy people when left on their own. Statistics show that unhappy customers lash out more than happy customers support a business. It’s just human nature. You no doubt have happy customers, but if they aren’t actively being prompted to rate & review your business your negative reviews will stand out more.
  • You can take control – We’re all busy leaders, and sometimes our online reputation falls by the wayside as we focus on sales and customer service. Those are vital for sure, but you shouldn’t ignore your Online Reputation. We free you up to focus on what’s important while we help you grow a positive reputation online and you retain total control of the process.

How Our Online Reputation Management System Works

  1. Converts Happy Customers into Online reviewers on Google, Facebook and the sites that matter the most.
  2. Recovers unhappy and unsatisfied customers early to prevent negative reviews online
  3. Monitors online customer reviews everywhere so you know what’s being said about your business
  4. Automatically turns positive reviews into automated SEO-friendly Web and Social Media content
  5. Tracks and reports on overall ratings and reviews so you know how you’re progressing over time

About the author

Ian Cantle is the President and Marketing Strategist at Outsourced Marketing. His 20+ years in marketing and communications in a variety of industries have provided him with a unique perspective on what works and what doesn't in marketing. Ian founded Outsourced Marketing to fill a gap in the marketplace between businesses and sound marketing strategies and marketing systems. His goal is to take the mystery out of marketing and show business owners how a systematic approach to their marketing can provide exceptional results while easing the burden on them.

Ian has also co-authored the book 'Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour' that provides local businesses with an unfair competitive advantage, available on Amazon.


Want to discover the Outsourced Marketing difference? Book a free discovery call or call us at 905-251-8178.

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