Small Businesses continue to be a driving force in our economy and as such they are now becoming a target of fraudsters. In a recent USA Today article two of the top scams in the US are targeting small businesses. Canada isn’t immune to these calls even with more aggressive telemarketing laws, scammers know no borders, in fact one of the biggest phone scams in Canada this year is a fake Canada Revenue Agency scam. To help create greater awareness of these scams and hopefully help other small business owners protect their hard earned money let me tell you a little more about these top Robocall scams.Definition – Robocall: an automated telephone call that delivers a recorded message, typically on behalf of a political party or telemarketing company.
There’s lots of legitimate businesses that are pounding the pavement by making calls to potential customers each day, so this post isn’t meant to dissuade you from accepting calls. Instead my hope is that small businesses will be prepared for these scams with the truth and that they’ll avoid these costly mistakes. And if you want to grow your exposure online, get better search engine rankings, and implement a systematic approach to marketing I’d love to get your call.
Ian Cantle is the President and Marketing Strategist at Outsourced Marketing. His 20+ years in marketing and communications in a variety of industries has provided him with a unique perspective on what works and what doesn't in Marketing. Ian founded Outsourced Marketing to fill a gap in the marketplace between businesses and sound marketing strategies and marketing systems. His goal is to take the mystery out of marketing and show business owners how a systematic approach to their marketing can provide exceptional results while easing the burden on them. Want to discover the Outsourced Marketing difference, book a free discovery call or call us at 905-251-8178.