So what are the local SEO secrets and how do I implement them? Before we jump into that let’s look at Google and what impacts page rankings. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact. There are a handful of factors that Google uses to decide what sites to show when a person searches for a local business. While we have previously shared our thoughts on reviews, schema markup, and citations, today I want to talk about the linchpin of the local listing game – your Google My Business Page. There’s a lot of recent chatter about the Google My Business page, linked to Google+, going away, but for now it’s still vital data that feeds to Google Maps and even in some of the exploratory versions people see in the wild, things like reviews on your Google My Business page are going to continue to be a ranking factor. The presence of the Google Maps data in mobile searches makes this element increasingly important for most local businesses. I have a client in the home services industry that receives 66% of their current traffic on mobile devices and tablets. ComScore recently found that 78 percent of local-mobile searches resulted in an immediate offline purchase. You really can’t even dream about showing up for local searches unless you claim and Optimize Your Google My Business page first.
There’s a good chance you have a Google My Business page, even if you don’t remember setting it up.
Okay, sorry for all that housekeeping, it’s just we’ve seen how tangled this one can get and fixing it is a big deal.
So, let’s assume you’ve found your Google My Business page all systems are go. There are few things you should consider:
Google offers some pretty good tips for setting your Google My Business page up the way they suggest.
There are other ways to optimize this important element, but make certain you have the ones above covered.
If you have questions about your Google My Business Page or need some help unwinding some not so ideal set-up you might consider checking out our Local Foundation Service. Although most of what it takes to rank locally isn’t that complex, sometimes it makes sense to get a pro involved. After all, optimizing directory profiles might not be the best use of your time. We created the Local Foundation Package as a complete and ongoing “done for you” marketing service so you can rest assured all of these more technical local ranking factors are taken care in just the right manner. Either way, if you keep chugging along with these tips pretty soon when someone says “Google that” they’ll find your business.GET YOUR FREE SEO REPORT CARD NOW!
Ian Cantle is the President and Marketing Strategist at Outsourced Marketing. His 20+ years in marketing and communications in a variety of industries have provided him with a unique perspective on what works and what doesn't in marketing. Ian founded Outsourced Marketing to fill a gap in the marketplace between businesses and sound marketing strategies and marketing systems. His goal is to take the mystery out of marketing and show business owners how a systematic approach to their marketing can provide exceptional results while easing the burden on them. Ian has also co-authored the book 'Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour' that provides local businesses with an unfair competitive advantage, available on Amazon. Want to discover the Outsourced Marketing difference? Book a free discovery call or call us at 905-251-8178.