In the past two months, business owners and employees have had to adapt to working remotely. The probability is high that even after we have a vaccine, there will be a paradigm shift. More of us are going to be working from home, and that means we’ll all need to have remote work tools to help us manage our assets, collaborate, and connect with one another.
With that in mind, here are some of the best tools available for working remotely, now and in the future.
Asset Management Tools
A lot of companies have moved to cloud-based backup systems, but some haven’t. If you need a way to manage your data and assets online, so everybody can access what they need, here are some suggestions.
Google Drive is a free tool accessible to anybody with a Google account. While it updates frequently, which can be frustrating, it’s easy to use and allows you to work on documents simultaneously with colleagues. It also tracks changes automatically.
Dropbox is a platform, with both free and paid options, where employees and freelancers can upload documents for team members to access. It’s easy to set up folders to organize your content. n Canva is a tool that’s intuitive and easy to use for creative content. They have a free option, but the premium account is ideal for business content and collaboration, even for people who don’t have any design experience.
Adobe Creative Cloud is one of my favourite tools to create and collaborate on visual content. You can add team members as needed and give them editing privileges.
If you’ve been reluctant to embrace cloud technology for file sharing and asset management, now is the time to incorporate it.
Time Tracking Tools
If you bill clients hourly – or pay employees hourly – then you need a way to track time spent on projects. Here are three tools to try:
Harvest is a simple tool that allows you to create projects or to-do lists and track the time spent on each task. It’s best suited for tracking personal time, but not the best tool for managing employee productivity.
iDoneThis is a tool that tracks team progress on projects. If you have multiple employees working on the same project – and you want to avoid duplication of effort – this is a useful tool to have on hand. It will send everyone on your team a digest to recap what everybody did.
Time Doctor allows you to create projects and track time spent on them using a clock. It’s ideal if you need to manage employees or freelancers.
Tracking employees’ time helps to keep people accountable when they work from home.
Virtual Meeting Tools
Virtual meetings are everywhere these days, and I’m willing to bet you’ve already tried some of the tools I’ll cover in this section. Keep in mind that some of these may be useful for keeping in touch with friends and family as well as for business meetings.
Skype is the original video calling tool. It’s not the most sophisticated tool on this list, but it’s suitable for one-on-one calls with colleagues or collaborators. There’s a chat feature where you can put links and other information.
Zoom is the video conferencing app that’s received the most attention. It’s useful for large group meetings. In addition to real-time conversations, you can share screens and record meetings for later viewing.
GoToMeeting is ideal for speaker meetings where you want people to be able to dial in and listen to a speaker or host. You can also record meetings to share later.
Google Hangouts is a free and convenient meeting option, especially if you’re already using Google Calendar or Google Docs.
Join.me is a great app for screen-sharing meetings. You can also use it to create a dedicated meeting room for people to visit when they need to meet with you.
Keep in mind that Zoom’s free option limits meetings to just 40 minutes, but their paid plans start at just $20.00 per month. That will get you meetings up to 24 hours in duration with up to 100 participants.
Efficient Time Tracking Solutions
Depending on your situation, you or a member of your team may need to log in to a computer in your office while you’re at home. Here are some tools that can help you.
Remote PC allows you to access computers and create teams to allow for easy collaboration with your employees or freelancers.
TeamViewer has a free option for personal use and a business option where you can allow multiple users to log in remotely.
LogMeIn offers a free trial, and account options for business owners and IT professionals who may need to log in remotely to fix computer issues.
Keep in mind that for any of these tools to work, the computer being accessed must be turned on.
Project Management Tools
Even small businesses may have ongoing projects where multiple employees must collaborate to complete their work. Here are some of the best project management tools to try.
Asana allows you to create projects and tasks, assign them to employees, upload files, and communicate via live chat.
Trello gives you an easy-to-use dashboard where you can track projects, mark them as urgent, and even colour-code them to make it easy for collaborators to see what they need to do.
Basecamp has calendar management and project management tools on a convenient dashboard. You can grant access to employees and freelancers for easy communication.
Microsoft Office Teamsallows you to download Microsoft tools such as Word and Excel onto your computer and collaborate with employees.
G Suite is a Google-created tool that allows teams to collaborate and manage products using Google Docs and Google Slides, as well as creating and working from a shared calendar.
The likelihood is strong that working remotely will be the norm moving forward. It’s going to be essential for business owners and employees to have the best tools to help them keep track of their assets and collaborate with one another. The tools on this list are some of my favourites.
Hang in there during this challenging time, try out these tools, and start adapting to the new normal.
We know all about working remotely at Outsourced Marketing as our team is based across North America. If you’re ready to chat, simply call us or book a discovery call here.
Ian Cantle is the President and Marketing Strategist at Outsourced Marketing. His 20+ years in marketing and communications in a variety of industries have provided him with a unique perspective on what works and what doesn't in marketing. Ian founded Outsourced Marketing to fill a gap in the marketplace between businesses and sound marketing strategies and marketing systems. His goal is to take the mystery out of marketing and show business owners how a systematic approach to their marketing can provide exceptional results while easing the burden on them.
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Frequently Asked Questions
What benefits does marketing delegation offer?
Marketing delegation offers the following benefits: frees up your time to focus on core business activities, leverages specialized expertise, enables consistent marketing execution, provides data-driven insights, and scales marketing efforts efficiently.
Can small firms effectively utilize external marketing?
Yes, small firms can effectively utilize external marketing. Leveraging digital platforms, targeted advertising, and strategic partnerships can help small businesses reach new customers and grow their market share despite limited resources.
What benchmarks measure marketing service success?
The key benchmarks that measure marketing service success include: lead generation, website traffic, conversion rates, customer engagement, brand awareness, and return on investment (ROI).
Are specialized agencies effective for marketing tasks?
Specialized marketing agencies can be effective by providing expertise, efficiency, and a systematic approach tailored to the client's needs. They can deliver better results compared to in-house marketing teams for specific tasks.
How do firms evaluate marketing vendors?
Firms evaluate marketing vendors based on factors such as expertise, track record, cost-effectiveness, alignment with business goals, and ability to deliver measurable results. The evaluation process often includes reviewing case studies, references, and proposals to assess the vendor's capabilities.
What strategies guide marketing task delegation?
Effective marketing task delegation requires clearly defining roles, establishing workflows, and implementing performance tracking. Leveraging team strengths, setting deadlines, and regular communication ensure efficient and accountable marketing efforts.
Can marketing agencies boost brand exposure?
Yes, marketing agencies can help boost brand exposure through strategic marketing campaigns, digital advertising, search engine optimization, social media management, and other integrated marketing solutions tailored to the client's needs and goals.
How do external teams streamline marketing?
External teams streamline marketing by providing specialized expertise, scalable resources, and a systematic approach to implementing integrated marketing strategies, freeing internal teams to focus on core business operations.
What impacts do marketing agencies have?
Marketing agencies play a crucial role in helping businesses reach their target audience, build brand awareness, and drive sales. By leveraging their expertise in strategy, content creation, and digital channels, agencies can significantly impact a company's growth and success.
How does external marketing support growth?
External marketing supports growth by increasing brand visibility, generating leads, and driving sales. It allows businesses to reach new audiences, build relationships, and position themselves as industry leaders.
Are marketing agencies cost-effective for startups?
Marketing agencies can provide cost-effective solutions for startups by offering specialized expertise, scalable services, and better ROI compared to hiring an in-house marketing team. The shared resources and strategic approach can maximize a startup's limited marketing budget.
What criteria define quality marketing partners?
Quality marketing partners demonstrate proven expertise, deliver measurable results, offer transparent communication, provide strategic guidance, and seamlessly integrate with your business objectives to drive sustainable growth.
How do external marketers integrate seamlessly?
External marketers integrate seamlessly by collaborating closely with internal teams, aligning strategies, and leveraging data-driven insights to deliver a cohesive and effective marketing approach that drives business objectives.
What challenges do external marketers face?
External marketers face challenges such as limited access to internal data, difficulty aligning with company priorities, and coordinating across multiple stakeholders and channels. They need to adapt their strategies to each client's unique needs and requirements.
How tailored are external marketing solutions?
External marketing solutions can be highly tailored to individual business needs, leveraging data-driven insights to develop customized strategies. The degree of customization depends on the provider's capabilities and the client's specific requirements.
Is flexibility a perk of marketing vendors?
Yes, flexibility is a key advantage of working with marketing vendors. They can adapt their services to your changing needs and goals, allowing your business to remain agile in the dynamic marketing landscape.
What scope do marketing agencies offer?
Marketing agencies offer a wide scope of services, including strategy development, digital marketing, branding, advertising, content creation, social media management, analytics, and more to help businesses achieve their marketing goals.
Do agencies offer scalable marketing solutions?
Yes, many marketing agencies offer scalable solutions that can adapt to the changing needs and growth of a business. They provide a range of services that can be tailored to fit the client's specific requirements.
Can external marketing services drive innovation?
Yes, external marketing services can drive innovation by providing fresh perspectives, industry expertise, and access to the latest tools and technologies that can help businesses stay ahead of the curve.
How does vendor expertise enhance marketing?
Vendor expertise enhances marketing by providing specialized knowledge, tools, and strategies that can optimize marketing efforts and drive better results. Experienced vendors offer a depth of expertise that may not exist in-house, enabling more effective and efficient marketing campaigns.
What risks come with marketing outsourcing?
Potential risks with marketing outsourcing include loss of control over marketing strategy, difficulty integrating outsourced work with internal processes, quality concerns, and potential security/confidentiality issues if sensitive data is involved.
How do external marketers handle analytics?
External marketers analyze client data, track campaign performance, and provide detailed reports to measure the effectiveness of marketing strategies and identify areas for improvement.
What industries benefit most from marketing agencies?
The industries that benefit most from marketing agencies are those that require expertise in digital marketing, search engine optimization, social media management, content creation, and campaign optimization to reach their target audience effectively and drive measurable results.
How quickly can marketing services adapt?
Marketing services can adapt quickly to changing market conditions, emerging technologies, and evolving customer preferences. By leveraging data-driven insights and agile methodologies, marketing experts can pivot strategies and tactics in real-time to drive optimal results for their clients.
Are outsourced marketers adept at rebranding?
Outsourced marketers can be highly effective at rebranding, leveraging their expertise in market research, brand strategy, and creative execution to refresh a company's image and messaging in a way that resonates with target audiences.
Can marketing agencies assure confidentiality?
Marketing agencies understand the importance of confidentiality and take measures to protect sensitive client information. They maintain strict policies and procedures to ensure the privacy and security of client data.
What contract terms protect marketing partnerships?
Marketing partnership contracts typically include terms to protect intellectual property rights, data privacy, revenue sharing, exclusivity, and termination clauses to govern the relationship between the parties.
How transparent are external marketing operations?
External marketing operations should strive to be highly transparent, disclosing key details about strategies, tactics, and performance metrics to foster trust and accountability with clients. Transparency enables collaborative optimization of marketing efforts.
Do third-party marketers provide full reporting?
Third-party marketers typically provide comprehensive reporting on marketing campaigns, including metrics such as impressions, clicks, conversions, and return on investment to demonstrate the effectiveness of their strategies.
How does one transition to outsourced marketing?
Transitioning to outsourced marketing involves evaluating your in-house marketing capabilities, identifying areas that could benefit from external expertise, and collaborating with a reputable marketing agency to develop and implement a comprehensive, strategic marketing plan tailored to your business needs.
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