Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the newest social media platform where users create and share 15-second videos known as TikToks. While a lot of the content includes lip-syncing or dancing, more local businesses who target young audiences are turning to TikTok as a way of connecting with potential customers.
You might be thinking, great – how do I do that? I know nothing about TikTok! Not to worry. We’re here to help, and by the time you’re finished reading this article, you’ll have the basics down and you’ll be ready to get started.
Let’s start with audience because honestly, TikTok isn’t for everybody. If your target audience is businesspeople, you should be focusing on LinkedIn and Facebook, not TikTok. Here are the numbers you need to know:
We should also note that the average age of TikTok users is increasing with the age of the app, which was first launched in September of 2016. While businesses have been slow to adopt its use, we expect that to change in 2021.
Creating a business account on TikTok is easy. Download the app to your phone or tablet and then follow these steps:
Choosing a business category allows TikTok to provide you with customized content via its algorithm. These four easy steps will enable you to set up your TikTok business account quickly – and you’re ready to go!
TikTok is a social media app and that means that there are two ways to use it. The first is to create content and hope that it gets attention without you paying to promote it. While that’s not a great idea on Facebook thanks to its algorithm, TikTok users can go viral without spending any money. The second option is, of course, to use TikTok’s advertising platform to run ads and get your content in front of your target audience.
If you know how to create an ad on Facebook, you can create an ad on TikTok because it works the same way. You’ll select an ad objective and target audience, then create a headline, video, and call to action for your ad. Using TikTok Business, you can access detailed analytics and metrics to track your ad’s performance.
TikTok comes with a suite of video creation and editing tools. A hallmark of TikToks is that they are sped up, which allows users to share longer video content that still fits within the 15-second timeframe.
Of course, you can use other video editing software as well. The makers of TikTok have created CapCut video editor, a companion app that you can use to access additional video editing tools. It’s available for both Android and Apple devices.
While a lot of TikTokers focus on creating silly content to share with their followers, there’s a growing trend toward informative content ideas that can work for businesses. Here are some suggestions.
What we hope you’ll take away from this is that making TikToks is easy and it can help your business connect with a whole new audience. There may be a bit of a learning curve, so we suggest searching for other businesses on the app and watching their content before you start to create your own.
For expert help with this and other social media content opportunities for your business, reach out to us here at Outsourced Marketing. Digital marketing is what we do best!
Ian Cantle is the President and Marketing Strategist at Outsourced Marketing. His 20+ years in marketing and communications in a variety of industries have provided him with a unique perspective on what works and what doesn't in marketing. Ian founded Outsourced Marketing to fill a gap in the marketplace between businesses and sound marketing strategies and marketing systems. His goal is to take the mystery out of marketing and show business owners how a systematic approach to their marketing can provide exceptional results while easing the burden on them. Ian has also co-authored the book 'Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour' that provides local businesses with an unfair competitive advantage, available on Amazon. Want to discover the Outsourced Marketing difference? Book a free discovery call or call us at 905-251-8178.