Keep up with the latest marketing news, updates, tips and tricks
Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without breaking the ...
Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the newest social media platform where users create and share 15-second videos known as TikToks. While a lot of the content ...
February 18th, 2021 is the day ‘Broad Match Modified’ keywords will die on Google Ads. When I first read this news headline I was quite upset as this type of keyword matching is vital for creating campaigns that outperform some ...
I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Because of Facebook’s algorithm, non-paid ...
The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles ...
The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the country, creating economic uncertainty and record unemployment in the process. For a lot of businesses, that meant taking a new ...
In 2024, the world of digital marketing continues to evolve rapidly, with new tools and technologies reshaping how businesses connect with their audiences. The tools we use can make a huge difference in how efficiently and effectively we can execute ...
Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new technology. It’s unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure ...
We all know that content marketing is the name of the game for businesses large and small. Content is King and all that. But how does a small business create content good enough to reach their marketing goals? That’s the question. ...
You’re probably already using Facebook marketing for your business. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to ...
With so many unanswered questions, the marketing trends for 2021 have a slightly different focus than might be the case in a typical year. As 2020 winds down in the next couple of weeks there are still a lot of ...
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from ...
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