August 28

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10 Most Common Digital Marketing Mistakes & How To Fix Them

By Ian Cantle | President, Chief Marketing Strategist | Outsourced Marketing Inc.

August 28, 2023

digital marketing, digital marketing mistakes, Marketing Tactics

We are currently living in the internet age, which means your business needs to evolve along with it. Digital marketing can help you promote your company, brand, and products or services, but there are some common digital marketing mistakes you should be aware of.

There is an audience to be reached online, as well as a reputation to be established. However, there are more effective and less effective ways to approach digital marketing. Check out these common digital marketing mistakes to ensure you’re doing it right!

Most Common Digital Marketing Mistakes

1. Poor-Performing Website Design

common digital marketing mistakes - poor performing website design

A digital marketing-focused website should include a call to action and a well-optimized landing page. Any promos or discounts should also be prominently displayed. In order to convert visitors into successful leads, you must have an informative and engaging website.

2. Not Having A Blog

not having a blog is a common digital marketing mistake

Remember that you are not only marketing your business, but also yourself as a trusted industry leader. Publishing blog content that is valuable, informative, and easily accessible will establish you as a trustworthy voice. Furthermore, each blog post is another indexed page for your site, and more indexed pages mean your site will appear higher in Google search results.

It is not enough to simply create a blog; it should also be interactive. To get responses, submit questions in the comments section. Include guest posts or interviews with researchers or other successful individuals in your field as well. Use this blog post writing guide to consistently produce the most important and relevant blog posts you can.

3. Failure To Convert Website Traffic Into Customers

failure to convert website traffic into customers - common digital marketing mistakes

Visitors to your website who do not convert into customers are pretty much worthless unless they generate leads for you through word-of-mouth recommendations. The first goal is to get visitors to your site, but the second goal is to convert them into customers. Create a plan for converting online visitors into sales, and a referral program that encourages people to recommend your business. 

4. Not Optimizing For Mobile Users

one of the most common digital marketing mistakes is not optimizing for mobile users

Mobile browsing accounts for over half of all web traffic globally. If you’re optimizing your site, don’t forget to optimize it for mobile users as well, so that the load time is as fast as it is on desktop. Make sure the design of your site is also mobile-friendly.

5. Not Utilizing Social Media

not using social media is a common digital marketing mistake

You might think you can get away with not using social media. Unfortunately, you’re wrong! Social media is an essential way to turn leads into customers. Spreading your content, reaching your audience, and engaging with users will help you promote your business online. But don’t try to do it all yourself; learn how a social media manager can help.

6. Providing Lackluster Customer Service

providing lackluster customer service is a common digital marketing mistake

If a visitor who has never done business with you before decides to become a customer, they are taking a risk. Having good customer service is vital for lowering that risk because 70% of consumers will continue to do business with you if they have a good experience

Help should be easy to find on your site so that people know they can get assistance when they need it. This could be a Contact Us page, a virtual chat, a helpline, or other options. Just make sure that if someone visits your site, they can easily get help if they need it.

7. Not Offering Deals

A woman holding a tablet with a digital marketing discount coupon.

According to a Retail Me Not poll, two-thirds of buyers made an unplanned purchase purely due to a discount. Online discount coupons or limited-time deals are excellent pop-ups for your site, particularly on the landing page or when visitors are about to abandon their cart.

8. Sleeping On Your Competition

don't sleep on your competition - find ways to stand out

It’s possible that someone else is doing the same thing you are. Instead of pretending they don’t exist, find a way to stand out. Identify what makes your business unique and showcase it on your website and social media channels. You should make it abundantly clear how your business stands apart from the crowd.

9. Lack Of Social Proof

not obtaining social proof is a common digital marketing mistake

It’s a known fact that showcasing your happy customers increases conversions. If you want potential customers to purchase with confidence, use testimonials, case studies, and success stories to demonstrate what your customers are experiencing. This will give potential clients that are on the fence peace of mind and help to avoid any buyer’s remorse.

10. Not Keeping Track Of Your Leads

not tracking where leads come from is a common digital marketing mistake

Keywords, email blasts, referring links, social media, and other traffic sources can all generate online leads. One of those sources may be generating leads that rarely convert into customers, but another may be routinely generating them. This is critical information to have so that you can update your strategy based on the data you know.

The Influence Of Digital Marketing

To succeed, your business needs the right marketing tools and strategies. By adjusting your digital marketing approach, concentrating on the right leads, and building an optimized website, you can grow your business to its fullest potential.

Talk to an expert about digital marketing and how to fix those common mistakes. Book a call with Ian at Outsourced Marketing!

About the author

Ian Cantle is the President and Marketing Strategist at Outsourced Marketing. His 20+ years in marketing and communications in a variety of industries have provided him with a unique perspective on what works and what doesn't in marketing. Ian founded Outsourced Marketing to fill a gap in the marketplace between businesses and sound marketing strategies and marketing systems. His goal is to take the mystery out of marketing and show business owners how a systematic approach to their marketing can provide exceptional results while easing the burden on them.

Ian has also co-authored the book 'Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour' that provides local businesses with an unfair competitive advantage, available on Amazon.


Want to discover the Outsourced Marketing difference? Book a free discovery call or call us at 905-251-8178.

Ian Cantle is the President and Marketing Strategist at Outsourced Marketing. His 20+ years in marketing and communications in a variety of industries have provided him with a unique perspective on what works and what doesn't in marketing. Ian founded Outsourced Marketing to fill a gap in the marketplace between businesses and sound marketing strategies and marketing systems. His goal is to take the mystery out of marketing and show business owners how a systematic approach to their marketing can provide exceptional results while easing the burden on them.

Ian has also co-authored the book 'Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour' that provides local businesses with an unfair competitive advantage, available on Amazon.


Want to discover the Outsourced Marketing difference? Book a free discovery call or call us at 905-251-8178.

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