Our Marketing Catalyst package is perfect for businesses that are ready to take their marketing and lead generation to the next level. We focus on developing an in-depth marketing strategy and marketing plan, optimizing your WordPress website with that strategy in mind, and using advance search engine optimization techniques to gain more exposure and generate more leads.
This package is perfect for the small to medium sized business that needs the marketing system, tools, manpower, and expertise to take their business to the next level. The Marketing Catalyst package uses the Duct Tape Marketing System as it’s foundation – one of the best known and respected small and medium sized business marketing solutions.
We focus on working with businesses in Greater Toronto Area, Newmarket, Barrie and surrounding area to help them become more findable online. This package is designed to accelerate leads for your business by building a robust marketing plan and putting it into practice on an ongoing basis as your virtual marketing department.
We have been working with Ian and the team at Outsourced Marketing for over a year and we are very happy with the effective strategies and the results they have been providing! Here at Weaver, we are in the very competitive market of home improvements but we continue to come out on top thanks to the marketing system Outsourced Marketing strategically applies to accomplish the desired outcomes we want and need! Outsourced Marketing is our competitive advantage!
Jesse Dinan ‧ Owner, Weaver Exterior Remodeling
The Marketing Catalyst Package Is Energized With Value
Here's what you get with the Marketing Catalyst package (don't forget to keep scrolling...there's lots included!):
- Create initial marketing strategy and plan – Three virtual sessions to conduct discovery and research and present initial strategy priorities. Create ideal client personas, competitive landscape research and core marketing message and positioning.
- Develop keyword content plan – List of key themes that will be the focus of any content and SEO opportunities.
- Create editorial calendar – Install editorial content plugin (WordPress only) or develop content topics spreadsheet for upcoming quarter. To include plan for lead capture content such as eBook.
- Create Marketing Hourglass – map customer journey and determine content plan for stages of know, like, trust, try, buy, repeat and refer.
- Optimize WordPress site – We will optimize your website so that it produces better search engine results. We will also implement calls to actions on your website and provide ongoing maintenance and changes.
- Write and post three blog submission per month – Three 500-700 word blog posts taken from key content themes, posted to WordPress and optimized for search engines.
- Create influencer list – build journalist, influencer, competition and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes.
- Publish 20 social media updates across Facebook, Twitter, Pinterest, GoogleMyBusiness and LinkedIn per month – Hand crafted posts taken from client’s content, list of industry influencers and proven engagement tactics to stimulate social media growth, activity and engagement.
- Create Marketing Kit – suite of marketing materials to be used in sales efforts offline and online.
- Claim, create and submit directory profiles – Discovery and enhance relevant local and industry related directories and create consistent profiles across all.
- Monitor and manage directory opportunities – Ongoing process of optimizing directory profiles and promoting campaigns that help raise directory profiles in search engines.
- Create annual marketing plan – document to include key promotional activities by month.
- Create an advertising plan – create an advertising plan to increase
leads. (Expenses for PPC/Ad spend and ad management additional)
- Create a referral program – develop referral program from the Marketing Hourglass work.
- Create and distribute one press release per month – draw from content calendar, promotional calendar and monthly news and events to create and submit press release to news distribution network.
- Create and install lead conversion system – develop sales process based on overall marketing strategy.
- Create new customer kit – suite of materials used to orient new customers.
- Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. To include key conversion goals and funnels in Google Analytics.
- Monthly status session – once a month meeting to review all projects, adjust plan and report on performance.
- Conduct quarterly planning meeting – Quarterly in person or virtual session to plan upcoming content themes, adjust and add new tactics.
- Report on key performance metrics monthly – Monthly status check in and reporting to gauge and adjust progress and tactics.
- Create email newsletter twice per month – Four email newsletters each month pulled from the blog posts and social media posts for the month.
- Create and integrate robust rating and review web page and process – Develop a process to aggressively stimulate reviews to Google and other review sites including a review only webpage and process to enhance and support increased reviews.
- Conduct monthly review meeting – Monthly in person or virtual session to plan upcoming content themes, adjust and add new tactics.
The Marketing Catalyst Package is an exceptional investment in your business growth
Our Marketing Catalyst package is a monthly program. The first month is focused on getting your marketing strategy and marketing system in place. Typical engagements are as follows:
Month 1 – Strategy and Content Planning, Keyword Research, Create editorial calendar and Marketing HourglassTM, Website optimization, claim business directory listings and setup online review process, create metrics dashboard
Month 2 and beyond – Begin content creation activities (blogs, social media updates, email newsletters, press releases), manage and update business directory listings, facilitate and manage online reviews, provide ongoing SEO, provide monthly reports and conduct monthly meetings.
You can also double up on the first month to accelerate the program to include the content creation activities (which normally start in month 2).