Keep up with the latest marketing news, updates, tips and tricks
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from ...
The 2020 holiday shopping season promises to be unlike any other. Thanks to the COVID-19 pandemic, unemployment rates are high, and consumers may be reluctant to do their shopping in person. But don’t worry! Not all the news is bad. ...
New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business. ...
In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to their site, it’s unlikely they’re going to be able to grow or sustain their businesses. I’d argue that the focus ...
SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! [pullquote align=”normal”]62% of consumers will disregard a business if they can’t find them online [/pullquote] Understanding the importance of SEO ...
Wouldn’t it be great to find some simple growth hacks that would help you leap ahead of your competitors and see your small business soar to new heights? Well, I’ve got good news for you. I’ve been thinking a lot ...
I hope you’re not sick of me talking about online reviews, because I’m about to do it again. Why? Because they can have a huge impact on your business and bottom line. 91% of consumers between the ages of 19 ...
Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities. Since there are only so many hours in a ...
It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids. Not anymore. In fact, chatbots are everywhere these days. They’re readily available, highly ...
What do you do when business is slow, and profits are down? If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other ...
In the past two months, business owners and employees have had to adapt to working remotely. The probability is high that even after we have a vaccine, there will be a paradigm shift. More of us are going to be ...
When considering a website build or refresh cost is, of course, one of the factors involved in the decision of who to hire. But as you’ll see below, cost should not be the primary criteria for who to choose to ...
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