Turn Social Media Into a Lead Generation Engine
Your ideal customers are already on Facebook and Instagram. The question is: Are your ads reaching them - and converting them?
We build and manage social media advertising campaigns designed to attract attention, engage your audience, and turn interest into leads.
Precision audience targeting
Funnel-driven campaigns
Built for engagement and conversion
Most Businesses Boost Posts — But Don’t Build Campaigns
Many businesses run Facebook or Instagram ads and:
- Rely on boosted posts instead of strategy
- Target audiences too broadly
- Don’t build proper funnels
- Don’t track conversions
The result?
Clicks, likes… but no real leads.
Social Media Ads Work - When You Use Them Strategically
Facebook and Instagram advertising aren’t just about exposure. They’re about targeting, messaging, and sequencing.
With advanced targeting, you can reach users based on demographics, interests, and behaviors - allowing highly personalized campaigns.
When done properly, social ads:
What Is Facebook & Instagram Advertising?
Facebook (Meta) advertising allows you to place ads directly in users’ feeds, stories, and more - blending into their experience as native content.
Unlike search ads, social ads:
This makes them powerful - but also easy to misuse.
Our Facebook & Instagram Advertising Services Include
What You’ll Get
Not just exposure — real business growth.
How Our Fractional CMO Process Works
STEP 1
Discovery Call
STEP 2
Audit your current campaigns (or market)
STEP 3
Build & Launch your targeting and funnel strategy
STEP 4
Test, optimize, and scale
Social ads improve over time with the right strategy.
Is Facebook & Instagram Advertising Right for You?
IDEAL FOR:
NOT IDEAL FOR:
Maximize Your Results
To get the best results, Facebook Ads should align with:
- Website & landing pages
- SEO strategy
- Content marketing
- Marketing strategy blueprint
- Fractional CMO leadership
This is how you turn social ads into a growth system.
Meet Your Social Media Advertising Guide
Ian Cantle is the Founder of Outsourced Marketing - and your strategic marketing partner. With 20+ years of experience, he helps small to medium-sized businesses turn scattered marketing into clear, measurable growth.
A bestselling author, podcast host, and certified Duct Tape Marketing consultant, Ian is known for simplifying strategy and focusing on what actually drives results.
No fluff. No guesswork. Just a proven system to attract better leads and grow revenue, and take your business to the next level.
Ready to grow? Book a FREE Discovery Call with Ian today.
Ready to Turn Social Media Into a Growth Channel?
Let’s build campaigns that connect with your audience and drive real results.
Frequently Asked Questions
How much do Facebook Ads cost?
Costs vary depending on your audience, industry, and competition, but Facebook Ads are often more cost-effective than traditional advertising when managed strategically.
Are Facebook Ads better than Google Ads?
They serve different purposes. Google Ads capture existing demand, while Facebook Ads create demand and build awareness.
How long does it take to see results?
You can start seeing engagement quickly, but optimizing campaigns for consistent lead generation typically takes time and testing.
Do Facebook Ads work for small businesses?
Yes. With precise targeting, even small businesses can reach highly specific audiences and generate leads effectively.
What makes your Facebook Ads approach different?
We focus on strategy first — building funnels, targeting the right audience, and aligning ads with your overall marketing system.