Is Your Website Secure? Google recently announced that they will begin informing visitors to your website that it’s not secure if it is not HTTPS compliant. This continues to reinforce Google’s emphasis on security when ranking websites as this has been an SEO ranking factor for some time.
Although it’s unclear at this time exactly how Google will be implementing this, they’ve made it clear that when a visitor using Chrome browser arrives at a website Google will inform the visitor that the website is UNSECURE and that any information you share may be at risk.
Yes, it will diminish TRUST immediately when a visitor arrives at an unsecured website. It’s not easy to build awareness and trust, and if your website erodes that trust it defeats the whole purpose of building awareness and driving traffic to your website.
It’s very easy to learn if your website is secure. Watch this short video to check your website now:
Google has stated that they will start informing visitors in July, so you should begin looking to this immediately especially if your website hasn’t been updated for a number of years as it may require more work to update.
This varies by content management system (WordPress, Joomla, HTML, SquareSpace etc), but regardless of the platform you’re on there should be a way to upgrade your website to an HTTPS compliant website. It can get quite technical so I would recommend you reach out to your web designer or hosting company to tell you how this can be achieved.
Prices vary depending on a host of factors, however, the quickest way to understand what’s involved is to simply reach out to your web designer or website hosting company. They will be able to provide you with a price and let you know if there are other factors that need to be resolved to become HTTPS compliant.
Ian Cantle is the President and Marketing Strategist at Outsourced Marketing. His 20+ years in marketing and communications in a variety of industries have provided him with a unique perspective on what works and what doesn't in marketing. Ian founded Outsourced Marketing to fill a gap in the marketplace between businesses and sound marketing strategies and marketing systems. His goal is to take the mystery out of marketing and show business owners how a systematic approach to their marketing can provide exceptional results while easing the burden on them. Ian has also co-authored the book 'Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour' that provides local businesses with an unfair competitive advantage, available on Amazon. Want to discover the Outsourced Marketing difference? Book a free discovery call or call us at 905-251-8178.