Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO.Don’t worry, ranking locally for the kinds of things your prospects are looking

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A Proactive Strategy for Online Ratings & Reviews This week I’m sharing a blog post from John Jantsch of Duct Tape Marketing.  John does a really great job of laying out why you’re doing a disservice to your business if you don’t

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There’s a myth in the small business world that all you need is word of mouth marketing and you’ll have more clients than you can deal with. The problem is that most business owners refer to a word of mouth

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  Don’t Be Fooled – Robocall Scams Targeting Small Businesses Small Businesses continue to be a driving force in our economy and as such they are now becoming a target of fraudsters.  In a recent USA Today article two of

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Are you getting in the way of marketing results?  You might be without intending to. I recently had a discussion with a business owner who said they hate email newsletters so they probably wouldn’t ever do one.  I suggested they

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The Hidden Cost Of Waiting Some companies I talk to balk at the price of hiring a professional to help them with their marketing.  It just seems too expensive.  They say that they totally understand the need for our services

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The power of SMART goals Goals are vital to the health of our businesses.  Without them businesses flounder.   How we define our goals is just as important as having goals.  If we state a goal that isn’t well defined,

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Image: Vector Open Stock STOP! The #1 Thing You Can Do For Your Business Success In 2016 You and I both want 2016 to be our best year yet. But how will we make that happen? What’s the #1 thing we

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13 QUESTIONS THAT WILL LEAD YOU TO YOUR PERFECT MARKETING STRATEGY By John Jantsch Plenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what

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Turning Negative Word of Mouth Into A Positive You need to have a plan for dealing with Negative Word of Mouth The Positive Power of Negative Word of Mouth speaks to the fact that you have the power to turn

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12 Tips For Creating Great Business Videos So you’re going to create a business video!  Video has great engagement with website visitors.  But your business videos should start with strategy and ensure you’re creating content that your target audience will find useful,

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The Marketing Tactic Trap When Marketing Tactics Lure Companies Away From Success I’ll tell you right up front, there’s a dangerous disease that’s sucking the life out of many company’s marketing efforts.  I call it the Tactic Trap.  I define the Tactic

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