The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the country, creating economic uncertainty and record unemployment in the process. For a lot of businesses, that meant taking a new
It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception. 2021 promises to be challenging as well, but
Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new technology. It’s unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure
We all know that content marketing is the name of the game for businesses large and small. Content is King and all that. But how does a small business create content good enough to reach their marketing goals? That’s the question.
You’re probably already using Facebook marketing for your business. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to
With so many unanswered questions, the marketing trends for 2021 have a slightly different focus than might be the case in a typical year. As 2020 winds down in the next couple of weeks there are still a lot of
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from
The 2020 holiday shopping season promises to be unlike any other. Thanks to the COVID-19 pandemic, unemployment rates are high, and consumers may be reluctant to do their shopping in person. But don’t worry! Not all the news is bad.
New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business.
In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to their site, it’s unlikely they’re going to be able to grow or sustain their businesses. I’d argue that the focus
SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! [pullquote align=”normal”]62% of consumers will disregard a business if they can’t find them online [/pullquote] Understanding the importance of SEO
Wouldn’t it be great to find some simple growth hacks that would help you leap ahead of your competitors and see your small business soar to new heights? Well, I’ve got good news for you. I’ve been thinking a lot