Direct Response Marketing Campaigns That Deliver Results There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are ill-conceived and poorly executed. When that

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Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever. That is a fantasy. Unsubscribes are a

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We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time-consuming and can feel like a pointless exercise if we’re forced to keep at it for long. For a business owner,

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There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent, and believing them can hurt your business. So, let’s

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You want to connect with local customers who are in the market for the services you provide. You’ve probably spent some time optimizing your website. You may have paid for Google Ads. But if you’re not focusing on Google Local

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For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers of excellence they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the

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Is your email open rate low? If the answer is yes, then it may be because your bulk emails are being marked as spam. Nobody likes spam. Once your emails are flagged, they’re far more likely to miss your subscribers’

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Did you know that the average Facebook user clicks on 12 ads per month? It’s true – and it illustrates why Facebook ads are still one of the most cost-effective ways to connect with your target audience and promote your

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Digital marketing isn’t optional. The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing, or done it haphazardly,

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Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without breaking the

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Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the newest social media platform where users create and share 15-second videos known as TikToks. While a lot of the content

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February 18th, 2021 is the day ‘Broad Match Modified’ keywords will die on Google Ads. When I first read this news headline I was quite upset as this type of keyword matching is vital for creating campaigns that outperform some

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