Did you know that the average Facebook user clicks on 12 ads per month? It’s true – and it illustrates why Facebook ads are still one of the most cost-effective ways to connect with your target audience and promote your

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Digital marketing isn’t optional. The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing, or done it haphazardly,

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Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without breaking the

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Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the newest social media platform where users create and share 15-second videos known as TikToks. While a lot of the content

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February 18th, 2021 is the day ‘Broad Match Modified’ keywords will die on Google Ads. When I first read this news headline I was quite upset as this type of keyword matching is vital for creating campaigns that outperform some

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I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Because of Facebook’s algorithm, non-paid

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The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles

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The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the country, creating economic uncertainty and record unemployment in the process. For a lot of businesses, that meant taking a new

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It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception. 2021 promises to be challenging as well, but

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Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new technology. It’s unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure

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We all know that content marketing is the name of the game for businesses large and small. Content is King and all that. But how does a small business create content good enough to reach their marketing goals? That’s the question.

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You’re probably already using Facebook marketing for your business. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to

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